Based on the comments I hear from my friends and acqaintances, I do think the average American golfer views is as a fairness issue--mostly created by their obsession with keeping a card and comparing their score to other scores they've shot.
Just last Monday, a small group of us were having lunch and I said that I liked Faldo's Cottonwood Hills course in Hutchinson, KS, and was disappointed that it appears to be struggling.
All of the other guys (three of them IIRC) who'd played it made a comment about what a ridiculous course it was. Most of the comment focused on the blind tee shots, but the other comment was about the severe green contours. One even said something like, "One green has a slope THIS HIGH (putting his hand up about 6 feet in the air)."
But, for these guys, I think the real genesis is that they grew up playing gold courses that don't have much contour in the greens or fairways. The old quote, "Undulation is the soul of golf," is a foreign to them as something written in Cryllic.
It's true of me as well, but like a lot of golfers on this site, I figured out that uneven ground, whether it's on the greens or the fairways is a lot of fun. But even with that mindset, I have to get out of scoring mode because there are too many big number waiting for a golfer like be on courses like Cottonwood Hills, Prairie Dunes, Dornoch, et. al. (Of course The Old Course is another matter, it's short enough and wide enough that I feel as if I have a chance.)
If my firneds had grown up playing courses more like Cottonwood, they'd undoubtedly see the game differently, but for that to have happened, the people who laid out courses in this part of the world (northern Minnesota, central South Dakota and northeast Kansas) would have had to move a lot of dirt, and that was NOT happening in the first half of the 20th century, when our courses were being built.
K