Bill,
I'm glad you like that phrase, it's one of my favorites, but, don't neglect the other one.
I've seen cases where the architect was given written instructions as to the desires of the club, however, the process was detoured by a few committee members, who gave the architect different marching orders.
The result, a master plan that was discarded almost as soon as it was submitted. A plan that cost the club a signficant sum, which delayed creating a credible master plan for another five years.
Don't forget that "Eternal vigilance is the price of greatness"