Sean, my take on that photo and the course as depicted, is that it is a very odd and unique piece of ground, with a history or expectation that you are going to have a certain kind of round there, unlike general golf conditions. The FW looks like it isn't mowed much and pretty high cut at that. Perhaps it is the obvious rumpled nature that won't even accomodate a gang / reel mower set at much less than 1". (a guess only)
So, if you show up at Kington, you already expect to be playing a round where all heck could break loose on just about any place your ball is running.
BTW, do you know what causes such a micro frequency of rumples and rolls there?
As Joe describes his example, he wants to know if it is better to smooth out a micro rumple in a generally relavant sloped or feature area that is incorporated in the strategy of executing towards the green or a place on the green, or a garden spot in a FW.
While I love the rumpled look and ball reaction on most of the courses I've played where the rumple was there and used effectively, I don't think it belongs as a micro influence on a purely graded area that has a ground purpose to add a ground option of channelling a ball towards a specific goal. Thus, manufactured rumples don't generally come off well, aesthetically, nor in context that you've tricked up an area with a micro feature to go against how the general manufactured feature is supposed to work.
Finally, isn't the soil also part of the equation. We can live with and expect and see rumples naturally in sandy links soils. MacKenzie talked about the wind patterns on the sand, causing patterns of ripples, and described using them in design. Those are rumples and can be used perpendicularly and laterally, depending on the strategy he was setting up.
But, rumples on clayey soils, seems to me to be counter productive. That sort of soil under well maintained and irrigated turf is going to generally be softer, and counterproductive to the ball action one seeks in providing a ground alternative with slopes, turbo boosts, bound-ons, and deflection noses, etc.