Jeff --
I just got back from a couple of rounds in Scottsdale, where I inadvertantly put your question to the test. My wife and I played two of the three nines at the Kierland resort, and then Talking Stick North.
Talk about wide fairways -- at the Kierland, they are not only wide, but banked to funnel crooked shots back toward the short grass. I hit a five-wood off the tee just once (on the short 7th hole on the Acacia 9, if anyone is familiar with the layout), but I'd probably have been just as well off hitting driver, since the penalty for missing or going through the fairway wasn't terribly severe.
This was resort golf, and though I found it mostly devoid of strategy, my wife liked the course a lot and I had a good time. There were plenty of players on the tee sheet, despite the unseasonably cold (?) weather (frost delays, highs in the mid-'50s.) I'd have to say the consumers have spoken here and said they don't mind the wide fairways at all.
Talking Stick North was a completely different experience, but the fairways there were, if anything, wider than at the Kierland. The difference was that you went from fairway to desert if you managed to miss left or right, with not rough or mounds to catch and redirect your foul balls.
At talking stick, there were definite decisions to be made, primarily the kind where you can take the direct line to the green for a shorter approach, but risking a shot that goes off the course; or aiming for the wide open spaces while leaving yourself a longer approach.
To be honest, I got a little tired of that choice as the round went on. I like the concept a lot, but there were a few too many holes where the smart, safe play was just like the one on the previous hole. Finally, on a split-fairway hole on the back nine (can't remember which hole it was), I decided to hit a five-wood to the narrow left-hand strip of fairway, rather than driver to the wide-open right half of fairway. Of course, I hooked the five-wood into coyote land, but at least it gave me a bit more of an adrenaline rush to try to execute a demanding tee shot.
After playing those two courses, I'd say I'd prefer a mixture of styles in a given round: some holes where the fairway gives you lots of choices, and some where the fairway says "Hit it here, or else." I don't see any reason why a course can't offer both concepts. Both are valid.