J.B.You might as well ask why some people hate playing golf in the wind.
I;m under the impression great designs provide variety that transcends ease or difficulty.
Ease and difficulty can be fleeting. The elements and maintenace presentations shine, when everything comes together, to make matters challenging. Who doesn't relish a challenge? If it's a continual slog of the same challenge, how long does it take to get bored? (Wait, I can answer that...It takes 13+ years of at least five rounds a week. )
Take Pebble Beach as i.e. Under calm conditions the challenge is there for everyone. For the better golfer it's about getting it really close. For the mid-average, it's about hitting the green. Bring on the wind and elements and we have ourselves a test that goes beyond GIR's and putts sunk. A very spiritual difficult test. One any golfer no matter ability, will remember for a lifetime. Similar to our December round in So. Indiana.
If anyone hasn't read the article that was recently posted from the late 19th Century, about Chicago golf, I highly recommend it. It illustrates how the newer golfers, introduced to the game by CBM, preferred the tree filled, flower ridden style of courses. Ignoring the teachers gift, taking American versions of the sport to the level that has culminated in the ridiculous fallacy that hard always means good.