Very funny George.
Actually, Palo Duro Canyon just south of Amarillo is a beautiful area and a very popular tourist attraction.
A few years ago, Don Mahaffey and his partners purchased a course nearby and resurrected it from the dead. He has much more knowledge of the area, but I think that the demographics out there are not particularly suitable for high-end golf. Maybe a Wild Horse would do well out there, but the costs to build would be much higher.
There are a number of courses in the area, mostly in the highly affordable category, and many good golfers. The wind is a very frequent factor (as is dust and heat), though bent grass does well due to cooler nights. Firm, fast conditions are the norm (many there complain about it). A friend who lived there for years and claimed that the wind nearly ruined his swing (shorter, punchy type) used to talk about the barbecue circuit events most weekends where sandbaggers were not all that uncommon and their treatment in line with the vileness of their actions.
While not routed in the land shown by the aerials above, Amarillo CC is a very nice classic course worth playing. La Paloma, a more restrained von Hagge design in a housing development, is a good modern course worth playing if visiting the area.