For fun, here is my speculation about the causes of distance increases. As a starting point I speculate that average tour driving distance has increased by about 30 yards over the last 20 years. I also speculate the following:
1. Moving from steel shafted drivers to longer graphite drivers has resulted in a swing speed increase of 2 or 3 mph. This translates into a distance increase of 5 yards.
2. The introduction of hi-COR drivers raising the COR from .78 to .83 resulted in the gain of maybe 6 yards
3. An increase in athleticism resulted in an average of 2 or 3 mph increase in swing speed for a gain of another 5 yards.
4. Changes in agronomic conditioning of tour courses in those twenty years lead to an increase of 5 yards of roll.
5. The optimization of launch angle for a given spin rate gained another 2 yards.
6. The introduction of the new low spin / hard core ball adds (by process of elimination) 7 yards to the 30 yard gain.
Or we could speculate that the other gains wouldn't have been possible without the low spin hard ball?
So, what's the fix? Grow longer fairways? Regulate the COR back to .78? Regulate the removal of graphite shafts? Regulate athleticism? Regulate the ball distance back?
Seems to me someone will be a little miffed with any of these approaches. Yet they've all contributed to the "problem". Is it any wonder the USGA might be struggling with this.
The likely outcome, since they've already regulated COR, and the length of the shaft, is to regulate the ball further. And, to regulate it beyond its contribution to the problem. Ideally, the regulation should stipulate a linear relationship to swing speed, so no player is advantaged or disadvantaged. And, there'd have to be reference points set (as in the ODS). How about 220 yards at a swing speed of 100 mph, and a slope on the line of 3 yards per mph swing speed increase or decrease from there.
Now, the engineering challenges in designing a ball to those specs is likely huge. And, how would the ball manufacturers differentiate their product? Oh well, who cares what they think anyway. They'll be good corporate citizens.
Boy, I can hardly wait to see how this is going to turn out.