As architects, we are at odds quite often to make sense of what people like, why they like it, what will make the cash register ring, what will make the client happy and most importantly, what will make us happy and put a few bucks in our pockets.
There are no surprises in the scenario Jeff describes, nor do I think anyone here thinks so either. But most on this site are purists and don't really care to understand the motivation and interests of the masses...to each their own, but then again, they aren't trying to make a living at it either.
Jim T. is right about the struggle we may have with our clients/owners and I am in one of those 'uphill struggles' at the moment, but I know my concept and approach are sensible and the best for the site. However, the reality is that they are only the beginning and not the end, for the golfers will make the ultimate subjective decision about how "successful" the concept is, though they will likely never get it either.
I REALLY enjoy and appreciate the minimalist thoughts and approach and especially the execution of this thinking on great ground, and even on not so great ground if you where to look for interest and features, but at the same time, I can certainly see clear on moving dirt on such a questionable site that it is simply called for in order to create someting of interest e.g. The Rawls course. Naturally, how much is moved, how it is moved, how it is shaped and so on, are all the rage to those on this site and to me, is a reflection of the skills/understanding of the architect at the wheel.
A story...I designed and built a new course two years ago on a flat, tight(163 acres) site with very little feature and character and 17 acres of wetlands. In so doing, I felt, like Jeff I suppose, I needed to create playing and visual interest to engage golfers, secure drainage, all that good stuff. When we were done, we moved 215,000 CY of soil, not that much in the grand scheme of modern design & const., but it was enough to do what I wanted. The course is doing well and has been a great success for our client. At this same time, another course was being designed and built on the fly, by an owner and a 'shaper' (no architect involved) for EIGHT (
years! I'll spare the gory details, but on a site that had very nice rolling topo and good natural flow and 180 acres with minimal wetlands, they managed to move...1.6 millions CY!! Oh yeah, it has all the bells and whistles if you think HUGE repetitive containment mounds and smooth curvey ponds are cool... This course opened as the rage to golfers, they think it is monumental even though only six bunkers out of 60 on the course are remotely strategic and there are two 90 degree doglegs!
So why is this so? In our case, the sophistication of golfers in our area is very low, they have never had any really decent public golf in 30 years, so throw them something that appears to be very exciting even though manufactured, poorly executed with no strategy, and based on their level of understanding and playing experience simply they love it!
Go figure?