Tom and fellow members
I would venture to say that serious marketing had its beginnings when Arnold Palmer won the first Heritage Classic on a Pete Dye / Jack Nicklaus design in 1969.
If a developer builds an upscale golf community in an established upscale market 45 to 50% of the time they will choose Nicklaus or Fazio and they will likely lose money on the golf operation to earn the premiums on the sale of homesites and homes.
Resorts are much the same if they are in the same type of market. If they are in far away exotic places like the Caribbean they may consider the next tier composed of about
8 architects starting with Palmer and Norman. (As posted on the rankings thread)
Well-informed private clubs will also highly consider Doak, Smyers, Silva, Kidd, Hanse and the others we throw around on GCA.
Upscale daily fees will consider anyone that is known in their state or region and affordable daily fees will consider anyone with experience and a couple good courses they can show them.
Tom, Fazio is strong enough now to do multiple courses both in the same community and the same town, along with Nicklaus, in some cases.
For golf communities, marketing budgets usually range from $500,000 to well over $2 million per year.