I am not sure that such a person exists. Certainly, most of us do not identify ourselves accordingly. Typically, this guy is spoken about in a perjorative sense- can't break 100; doesn't fix ball marks, replace divots, or rake traps; couldn't care less about the environment, the traditions of the game, or personal hygiene for that matter. He is the guy who plays excruciating slow, and spends more money on beer and riding carts than on green fees, lessons, and equipment from the course's pro shop, combined. In other words, he is low margin-high maintenance.
I wish that everyone would take Casey's attitude about his customers. But, who really gets the great customer service at most clubs? Those who spend freely and tip large. Generally, Joe Six-Pack does not.
Does the golf industry really want more rounds played? I often get the impression from talking to GMs, pros, and superintendents is that they would actually prefer much richer margins and lower volume. For a private course, the member who plays once or twice a month, but gambles and drinks heavily in the 19th hole. In the public sector, the guy who plays at peak times, rides, has several beers and buys a couple of sleeve of balls (certainly not the guy in bermuda shorts and white knee socks with red stripes, who brings his own pull cart, a ball retriever, and a cooler full of Pearl-Lites).