If you are playing with paddles covered with sandpaper or those rubber dots, you haven't played it at least 15 years. The modern paddles have multiple layers of a smooth soft rubber like coating and put so much spin on the ball in the hands of a good player you can scarcely believe it! Since the ping pong ball doesn't compress (at least on slower shots) the paddle surface does it instead. The paddle is smooth because you want the maximum surface area contact, or at least that's what I assume is happening.
Bringing it back to golf, I believe the "garbage can" theory that has been around for a while is the only one that can explain the following facts we know to be true:
1) hitting from a clean lie produces more spin than a lie where grass gets in the way
2) using U grooves instead of V grooves produces more spin from a lie where grass gets in the way
3) the study Yancey Beamer mentions where having no grooves at all didn't matter whether the club was wet or dry (I would fully expect this was done from a nice clean lie)
I wonder about the soapy water part of the test, since the water may fly off the face during the swing. Or at least gets squeezed off the face by the compression of the ball, which it can't do when the water is inside the blades of grass. Should have tried the test with something that might stick to the face during an aggressive downswing a bit better, like lard or 10-40W