Huck:
You're asking me (and to some extent Shivas) to recall a conversation about a potential thread idea after two solid days of 63 holes of golf (most of it walking), AND plenty of Wisconsin-brewed hops. It's not that easy, man!
I'll stand by Shivas' earlier comment -- it is, after all, a golf architecture site.
As for your direct question, I'd say lean toward the former -- one's golf architecture education.
(But I'm also pretty much like you -- whereas someone like Mucci, e.g., might not think much of what you have to traverse to get from fairway to green at Pebble Beach's 8th, you think the carry is pretty cool to look at. So do I...broadly speaking. Setting, to me, has always been an interesting and integral part of architecture -- not the primary source of enjoyment, but of a part. And other factors might weigh in, as well -- not related to this thread, but I can't imagine playing Merion without thinking about what Jones, Hogan et al. did there, and that would probably add to the experience of playing the course.)
But, primarily, architecture. (Brat-guy may differ, which is fine...the whole conversation is kind of fuzzy....)