David:
Good question. I'm not totally against the idea of 7000 yards. I must have designed 8-10 courses that long -- let's see, there's Black Forest, Apache Stronghold, The Rawls Course (? not sure), Cape Kidnappers, Ballyneal, Sebonack, The Renaissance Club, Rock Creek, and Wicked Pony. Many of those are at altitude, though, so they don't PLAY 7000 yards.
Sometimes, it's just what works out best, and sometimes, it's what the client wants ... Cape K and Sebonack and The Renaissance Club talk seriously about a professional event and have the connections to host one, while the client for Wicked Pony is a former college player who likes his courses pretty long, plus he's at altitude.
Beechtree actually opened at 6999 yards ... that's what it measured when finished, we had never talked about its length, but the owner put in a new tee on 18 to get over the hump.
It's the part in Bill Brightly's second paragraph that bothers me so damned much. Most of the people who decry courses under 7,000 yards couldn't break 90 from back there -- but they are driving architecture with their uneducated dollars.
Plus, it's often the case that to get up to 7000, you have to ruin a potentially excellent short par-4 or 5 to make it 100 yards longer to get the number.