A couple of years back I was playing Bigwin Island in Muskoka when I encountered the group in front of us waiting on the tee. One of the golfers was decked out entirely in Pine Valley gear -- hat, windshirt, and I'm sure he had a glove and belt too.
Having played there earlier in the year, I pointed to his hat and said, "What did you think?"
"Of PV?" came the reply. "Oh, I just love PV. Get there all the time. Just a great course, that PV."
I let it drop at that. I assume he'd been once and perhaps the member had called it PV. In his attempt to be overly familiar and sound like he frequented the club, he too called it PV.
I thought he sounded ridiculous, just about as silly as the title of this thread.