Mr. Crockett: Go to the USGA Handicap Manual for a complete discussion to hole by hole stroke allocation. You will find it suggests not having low numbered stroke holes bunched together at the beginnings or ends of the nines. Odd numbered holes go on the front and even numbered on the back unless the back is considerably more difficult. This benefits the better golfer because if the difference between the opponenets is an odd number, the higher handicapper gets the extra stroke on the front, and not at the end of the match.
It seems the major points on this subject have been made except, possibly, that the market has probably decided the right mix of match versus medal play golf.
There are two major professional match play events, and the pros probably won't stand for having to show up for another one (Ryder and President's Cup excepted) if there is a 50% chance the'll go home after one day empty handed (walleted?) It could be done in the off season since appearence fees wouldn't be a problem.
The major amateur events are mostly match play, though in the pasty ten years some have gone to medal, particularly at the state and regional level, primarily due to course availablilty. Match tournaments take too many days from the members, and too much money from the public course tills. There is more and more talk, however, about reinstituting match play at this level.
There's no question that the more rounds in a medal competition, the higher the chance that the better golfer will prevail. That's not true in a series of 18 hole matches, though more so in a 36 hole or longer match. However, as has been mentioned, the delight in match play, the "mano a mano" aspect, is very compelling.
Are there good match play courses and courses better suited for medal? The greatest match player of all time says he never was very successful until he learned to forget about his opponent and play "old man par." Decide for yourself what that means in relation to the question above.