Cliff:
There is so much wrong with your last post I hardly know where to start.
First off, I don't think any of the regional architects we've talked about would be too happy if Nicklaus and Fazio started taking their jobs away, too. Of course they could afford to ... just like big companies in any business could drive out the smaller ones if they wanted to. Let's hope they don't.
Second, I would venture to say that there are some [SOME, not all] big-name architects who have forgotten how to build a golf course on a reasonable budget, not to mention a couple who never knew how in the first place.
The economics of the business do tend to stratify golf course architects into certain niches. Just as the regional architects complain about not getting enough respect and being held back, the big names sometimes complain about not getting the best sites. The reason for this is that a big part of their fee is justified by the value of their "name" to convince golfers they will turn an average piece of ground into something special ... but when a developer has a great piece of ground which will make an excellent course, he doesn't need to pay a premium for a name.
The problem with lowering one's fee is that it's hard to justify to all the rest of your clients. Also, in the end, architects don't control the economics of the situation ... before Wintonbury Hills, Pete Dye did another of those $1 courses, which the developer then sold [wih Pete's name] for a tidy profit.
I will consider projects paying less than our normal fee, if I can justify that they are more convenient for us to work on, or if the developer will offer us some sort of royalty compensation in case they wind up being very profitable. Unfortunately, there are regional architects here who are doing those jobs instead!