I don't know if it is going to be a shakeout, or if it will be a quantum shift, but the golf business is headed for change. When one looks at the costs (fixed and variable, start-up and operational) involved and the stagnant nature of the number of players nationwide, the end game is evident, if unclear in nature:
Something must, and will, happen.
Whether that is a Darwin-like battle of golf courses (both public and private) or a structural change in the operational side (I can't clearly see all the alternatives; but, as an example, lowering of the maintenance costs by a fundamental change away from the "Augusta" mentality), it can't keep going the way it is. There is not enough people and money to go around.
And in the midst of the golf course boom, I feel something has been lost. Its a fleeting feeling, a quicksilver gut notion. But somewhere along the way, in the race to be bigger and better, to get one's share of the billion dollar pie that golf is, the soul of the game has been forgotten. Developers "use" golf to sell houses, and golf is "used" as the centerpiece of haughtiness and arrogance in private clubs. Man, not to go Waylon and Willie here, but maybe it is time to get back to the basics. Golf for golf's sake. Rediscover the passion of the game.
Maybe I'm morphing into another thread, but I feel that the above is a problem in the business. Maybe people are tiring of paying all that money so they can valet park, never touch their clubs, have GPS and a repair tool and a bag tag and scented towels and the privilege of playing a "signature" course with "signature" holes that was once rated "third best new semi-public course in the county whose first hole faces west". And I almost forgot the pyramid stacked range balls.
The business is in trouble. It could be a train wreck or a fender bender. But, coming out on the other side, it will be healthier. Because it will survive...the game is too big.