http://www.centreforthemind.com/publications/Nonconscious_idea.pdfNONCONSCIOUS IDEA GENERATION
QUOTE
Summary.—The recognition of the correct solution to a problem after a period
when one is not actively searching for an answer is well documented. However,
previous research has focused on problems an individual has not yet resolved. We
presented a scenario in which 125 participants believed that they had completed a
task and so had no reason to seek further solutions. To their surprise, after a period
of distraction, we resumed the testing session. This novel method was combined
with accurate recording of both response content and timing. The results from the
second session displayed a remarkable similarity to those from the first, including
an initial burst of ideas, allowing the inference that, even in the absence of a reason
to seek solutions, a process of nonconscious idea generation might be operating.
Task description and procedure.
To ensure that the task was relatively independent of learning, an item that could
be assumed to be familiar to all was selected, in this case a piece of paper. The
reason for selecting such a common item was that it has been reported elsewhere
that the problem representations adopted by those with special knowledge differ from those of less experienced people (see, e.g., Chi & Glaser, 1985; Larkin, 1989).
The task requirement followed the procedure of French, et al. (1963). Participants
were requested to list as many uses for the piece of paper as possible within a
five-minute period. This period was based on a pilot study in which, after five minutes,
most people appeared to have run out of new ideas. At the end of five minutes
participants were told that the test had finished and that the final phase of the session
would commence. Participants then engaged for five minutes in a cognitively
demanding and distracting task, involving either the presentation and discussion of
a brief video on championship or an interview to gather biographical data, neither
of which have any obvious connection with “uses for a piece of paper”. Immediately
after the distracting task, participants were asked to generate new ideas on the
use of paper. At the end of the second test session volunteers were debriefed on the
nature of the experiment and thanked for participating.
However, and unexpectedly, individuals produced a similar pattern of
responses across the two testing sessions, with participants who were more productive
in the first session continuing to be so in the second, and with less fluent
participants remaining relatively unproductive in both sessions.
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And this just for a piece of paper.