Matt,
If you don't think this will help promote the game......
well, I can only tell you bring your kids if you get the chance.
Sure, kids of Masters patrons are probably introduced to game (hopefully not by their father giving them 27 instructions tying them up in knots).
But to see the game in one of the grandest cathedrals of golf, witness the impeccable behaviour of players and fans alike, well-I can't think of a better experience to better promote golf.
It certainly lit and perpetuated the fire in me and all my golffriends who were given the opportunity to attend as kids (via working the tournament)
Sure it's not promotion of inner city golf to disadvantaged kids, but those programs rarely achieve much success anyway. (although I think there's no better sport for a disadvantaged kid to be a part of)
There is a course a need for such programs (on both a social and golf participation level), but in my opinion we as pure golf promoters spend too much time and resources courting kids who probably aren't going to continue to play anyway(for evidence look at virtually any high school or college roster), and not nearly enough time promoting it to kids who are the perfect candidates.
Meanwhile golf is dying a slow death as kids and dads from demographically eligible backgrounds(who formerly were avid players)edge away and become involved 24/7 in organised sports such as year round soccer, baseball etc.