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John Kavanaugh

The Evolution of the Golf Magazine. From Eh? to Yech!!
« on: September 27, 2007, 10:44:05 AM »
When did the noble experiment of describing a fine little game become a monster of greed and misinformation.  I see the modern golf magazine as a symbol of everything thing that is wrong with the game driving up prices for owners, members and casual players.  Has a private club ever sold a membership through advertising?  Has a player ever improved his game through reading a one page tip?  Do we need to be "sold" on new equipment every month?  How much of the cost of balls and clubs are there to buy more ads?  Are you entertained by the wit and insight of the writers?  Are the pictures realistic?  Do you care about Toro or BASF?  What good are the magazines and would the game be better off without them?

Jim Franklin

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Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #1 on: September 27, 2007, 10:45:49 AM »
It's light reading. You take this stuff far too seriously big fella.
Mr Hurricane

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #2 on: September 27, 2007, 10:51:07 AM »
Jim,

I do not like that both Callaway and Nike make balls strikingly similar and yet almost half the price.  I blame the magazines and the PGA Tour for driving up the prices.  I am weening myself away from the con job but it is not easy.
« Last Edit: September 27, 2007, 10:59:09 AM by John Kavanaugh »

wsmorrison

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #3 on: September 27, 2007, 10:52:47 AM »
I am certain at least one person has benefited from a golf tip.  I am certain at least one person joined a golf club because of an advertisement.  I am certain that equipment sales are significantly generated by reviews and advertising.  I do agree that the pictures are usually doctored or finagled in some way by talented photographers.  And no, I do not care about Toro or BASF.

I don't subscribe to golf magazines.  Do you?  If so, the better question is to ask yourself, why you subscribe given your feelings for the value of the magazines.  It seems like you would be better off without them.  Others obviously feel differently judging by sales and advertising rates.

JESII

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #4 on: September 27, 2007, 10:53:05 AM »
Half the price of what? The Titleist ball?

Do you think Callaway would keep their prices where they are if they could sell any balls?

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #5 on: September 27, 2007, 10:58:15 AM »
I do not subscribe to any magazine about golf.  The orange Callaway Hot is roughly half the price of the HX Tour.  The Nike Juice is roughly half the price of the Platinum.  I think Titleist even advertises their low end ball.
« Last Edit: September 27, 2007, 10:58:58 AM by John Kavanaugh »

Phil Benedict

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #6 on: September 27, 2007, 11:08:18 AM »
I don't subscribe to any golf magazine but I recently received a 2 for 1 offer from Master Grip which also included a year's subscription to Golf Digest.  All for less the $15.

Why amateurs use golf balls that cost $45 per dozen is fodder for a psychology study.  I use and pay for ProV's despite knowing that they probably don't move my GHIN index a tenth of a stroke over a season versus a ball that costs half as much, like the NXT.  It ain't economically rational.  To the extent my preference for the ProV is grounded in anything, it's the way they look rather than perform compared to the lower priced alternative.  

The golf magazines are obviously part of the marketing machine that drives such irrational behavior.

JESII

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #7 on: September 27, 2007, 11:12:36 AM »
I can guarantee you that playing the Titleist ProV1 is economically viable for me. I use 1, 2 at the most per round (not counting the occassional lost ball) and if I played the NXT I would be a few strokes worse per round...I'd lose distance control and chipping ability...All I need to do is win one way (more or lose one way less) in a $5 bet to make it worthwhile...

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #8 on: September 27, 2007, 11:14:22 AM »
One thing any ad based magazine will not do is a blind study like Consumer Reports did just last year showing a $14 ball is as good as a $48 ball.  I have recently been conned by the graphs on the side of the Callaway boxes.  According to the graph the HX is not only longer than the Hot but also longer than the HX Tour.  Maybe so, but the graphs are incredibly out of scale.  Something needs to be done to protect us from ourselves.  There must be no truth in advertising in golf.  The magazines need to step up and get some credibility.

Phil_the_Author

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #9 on: September 27, 2007, 11:30:18 AM »
John,

With your strong negative feelings toward golf magazines, let me suggest an alternative. It is a monthly golf journal that contains no advertisements, does not have any articles about equipment or swing tips and whose content is 100% architecture related. Best of all it is free!  :o

Tillinghast Illustrated.

You can read it at www.tillinghast.net.

Issue #3 will be out in two weeks. It is our first special issue and the subject is 5 farms and the Champions Tour Championship being held there!  

Dan_Callahan

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #10 on: September 27, 2007, 11:49:35 AM »
Perhaps take a look at Golf Odyssey. I don't know anything about this publication (stumbled on it in a Google search), but if you're worried about advertisers influencing content then this is probably a good place to start. From the website www.golfodyssey.com/ :

Golf Odyssey, LLC publishes a monthly, subscription-only newsletter and a website. Now in its 16th year, Golf Odyssey: The Insider’s Guide to Sophisticated Golf Travel is dedicated to the publication of honest and unbiased evaluations of great golf destinations in the United States and abroad. Independence and confidentiality are the cornerstones of its editorial approach. Golf Odyssey travels anonymously, pays its own expenses and does not accept advertising from golf courses, resorts or restaurants in order to serve subscribers with objective information and discriminating advice.

Michael Whitaker

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #11 on: September 27, 2007, 11:54:09 AM »
Perhaps take a look at Golf Odyssey. I don't know anything about this publication (stumbled on it in a Google search), but if you're worried about advertisers influencing content then this is probably a good place to start. From the website www.golfodyssey.com/ :

Golf Odyssey, LLC publishes a monthly, subscription-only newsletter and a website. Now in its 16th year, Golf Odyssey: The Insider’s Guide to Sophisticated Golf Travel is dedicated to the publication of honest and unbiased evaluations of great golf destinations in the United States and abroad. Independence and confidentiality are the cornerstones of its editorial approach. Golf Odyssey travels anonymously, pays its own expenses and does not accept advertising from golf courses, resorts or restaurants in order to serve subscribers with objective information and discriminating advice.

Now, John, what can you find wrong with that!

Golf Odyssey looks interesting. I think I will try their trial subscription.
« Last Edit: September 27, 2007, 12:05:29 PM by Michael Whitaker »
"Solving the paradox of proportionality is the heart of golf architecture."  - Tom Doak (11/20/05)

Phil Benedict

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #12 on: September 27, 2007, 11:56:50 AM »
I can guarantee you that playing the Titleist ProV1 is economically viable for me. I use 1, 2 at the most per round (not counting the occassional lost ball) and if I played the NXT I would be a few strokes worse per round...I'd lose distance control and chipping ability...All I need to do is win one way (more or lose one way less) in a $5 bet to make it worthwhile...

Your game is obviously more refined than mine.  My short game stinks no matter what ball I use.

Actually, I think my game suffers sometimes because I use an expensive ball. On holes with lost ball potential I am prone to try to avoid a lost ball, causing me to steer rather than swing, which of course never works.

JC Jones

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #13 on: September 27, 2007, 12:02:48 PM »
I've got an idea, instead of focusing on the negative or the shot we dont want to hit, why dont we focus on the positive or the shot we do want to hit.

In this case, instead of focusing on the magazines we dont like, why dont we focus on the magazines/journals we do like.

Golf Odyssey was mentioned
how about:

The Journal of Golf Architecture
The Journal of the Shivas Irons Society

Anyone else care to add?
I get it, you are mad at the world because you are an adult caddie and few people take you seriously.

Excellent spellers usually lack any vision or common sense.

I know plenty of courses that are in the red, and they are killing it.

Eric Smith

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #14 on: September 27, 2007, 12:10:14 PM »
There are an estimated 50 to 61 million golfers worldwide. A diverse group to be sure.

I've always been pretty happy to receive my Links Magazine in the mail and always find time to sit back and soak up the beautiful photography of the many beautiful courses, many of which are discussed daily on this site. I haven't thrown away a single issue in over 5 years.

As for golf tips and Tour stats in the others, I'm not interested, so I choose not to buy.  


David Lott

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #15 on: September 27, 2007, 12:10:32 PM »
GD = TP.
David Lott

Richard Choi

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #16 on: September 27, 2007, 01:17:49 PM »
I think you are bit harsh on golf magazines.

Selling stuff is what ALL magazines do. It does not matter if it is Golf Digest, Elle, GQ, Car and Driver, Home Theater, etc. Their main objective is to help sell their sponsors' stuff. I don't think golf magazines are any special in that regard.

Only magazine that you can trust is Consumer Reports.

And yes, I LOVED the testing they did on golf balls. Turned out ProV1's performance with mid-irons were poor (big dispersion). I am guessing it was due to the old seamline. Didn't take too long for Titleist to fix that after the results were published.

But did we ONCE hear ANY golf magazine speak ill of the mighty ProV1? Don't think so.

Richard Choi

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #17 on: September 27, 2007, 01:21:26 PM »
My problem with most of the less expensive balls is not performance.  It's the white coating.  It's too perfectly white.  The color isn't muted the same as with the expensive balls, so it looks more plasticish for whatever reason.  I don't want to hit something that looks like it belongs in Toys-R-Us.  I think they do it on purpose....

Shivas, I know exactly what you mean. Most of the Surlyn covered balls are WAAAY too shiny.

I play Nike PowerDistance Soft balls and they are not shiny and cost only $15/dozen. They were also one of the highest rated balls Golf Digest tested.

Dan Boerger

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #18 on: September 27, 2007, 01:23:30 PM »
Da Comrade -- Stop the capitalizm wheelz of progress and that will set us free. 8)
"Man should practice moderation in all things, including moderation."  Mark Twain

Richard Choi

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #19 on: September 27, 2007, 01:33:39 PM »
I think that is being unfair to Consumer Reports.

They are the only one who use standard scientific testing model when they test products. They don't go by writers' opinions like every other magazines do. Whenever possible, they do blind tests and they set testing criteria well before any testing is done.

Compare to supposed "valid" ranking/testing that other magazines do and as an engineer, I have to laugh what other magazines think are valid tests.

Which is EXACTLY why you have results where cheaper products outperforming more expensive products. That almost never happens in other magazines. There plenty of tests where more expensive products outperform cheaper products. So, you can't say that it is their "schtick".

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #20 on: September 27, 2007, 03:15:36 PM »
Perhaps take a look at Golf Odyssey. I don't know anything about this publication (stumbled on it in a Google search), but if you're worried about advertisers influencing content then this is probably a good place to start. From the website www.golfodyssey.com/ :

Golf Odyssey, LLC publishes a monthly, subscription-only newsletter and a website. Now in its 16th year, Golf Odyssey: The Insider’s Guide to Sophisticated Golf Travel is dedicated to the publication of honest and unbiased evaluations of great golf destinations in the United States and abroad. Independence and confidentiality are the cornerstones of its editorial approach. Golf Odyssey travels anonymously, pays its own expenses and does not accept advertising from golf courses, resorts or restaurants in order to serve subscribers with objective information and discriminating advice.

Now, John, what can you find wrong with that!

Golf Odyssey looks interesting. I think I will try their trial subscription.


Did anyone else try to get the free report?  These guys douched me out with six screaming banners trying to get me to buy their book on enjoying Bandon.  They stink.

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #21 on: September 27, 2007, 03:27:24 PM »
Shivas,

You have converted me...I imagine the very people who choose to work for Consumer Reports hate the Man and pull for the cheap products.  I can't believe I bought into their crap.  Thank you.  Please note that I only read their publication in the Library.
« Last Edit: September 27, 2007, 03:27:59 PM by John Kavanaugh »

John Kavanaugh

Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #22 on: September 27, 2007, 03:42:26 PM »
I bet these hacks at Golf Odessey have one great time at the resorts that they hawk books about.  I'm still pissed that they promise no ads and then flash six banners in one page at me to buy their book when I take them up on their free offer.  Then what do you know...when I get to the free offer the time has expired and I am too late.  If I was them I wouldn't admit I work there either.
« Last Edit: September 27, 2007, 03:43:23 PM by John Kavanaugh »

George Pazin

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #23 on: September 27, 2007, 04:24:30 PM »
Golf magazines - the big ones, not the trade magazines, especially the overseas ones - have been in a downward spiral for sometime time, at least as far as interesting content.

Still, I usually find a nugget or two, generally the interviews, that make it worth the whopping $1 or $2 a month if you're a subscriber. I genuinely enjoy the My Shot segment in Golf Digest every month, and Golf usually has 1 or 2 interesting articles, once you get past all the other crap.

What do you expect for such a low dollar amount?
Big drivers and hot balls are the product of golf course design that rewards the hit one far then hit one high strategy.  Shinny showed everyone how to take care of this whole technology dilemma. - Pat Brockwell, 6/24/04

Tim_Cronin

  • Karma: +0/-0
Re:The Evolution of the Golf Magazine. From Eh? to Yech!!
« Reply #24 on: September 27, 2007, 04:59:07 PM »
John,
You would have loved Golf Journal. All golf. No ads. Well-written. USGA killed it. It cost too much money to produce.
The website: www.illinoisgolfer.net
On Twitter: @illinoisgolfer

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