Jon,
I think it's two items, one relatively simple, the other far more complex.
# 1 I'd agree with David Miller.
# 2 It's a cultural issue.
In most instances the cultural issue conflicts with # 1
When golfing members of clubs watch the PGA Tour on TV every week what do they see ?
Lush, green conditions.
What do they want for their golf course ?
Lush, green conditions.
As much as WE love watching the British Open and the conditions of the golf course, member clubs aren't that enthused about replicating those conditions.
I'm old enough to remember when fairways browned out every July and August. Then, brown, or brownish, yellowish, greenish conditions were acceptable. But, not now.
And, to go from Lush, Green today, to F&F, vis a vis, brownish, yellowish, greenish conditions at some point in the future, is a difficult transition.
Shutting off the water isn't as easy as some seem to think.
The golf course will take a hit.
It's a process that takes several years.
And, many memberships aren't willing to go through years of transition, and many members are opposed to the brownish, yellowish, greenish look as they've NEVER seen it, NEVER experienced it from a playing perspective, hence, they resist it, opting for and promoting those conditions they see every week on the PGA Tour.
So, HOW DO YOU CHANGE THE CULTURE.
I think it has to start at the top.
I think that there are certain clubs that set the tempo for many things in golf. Call it the ICON factor.
If Pine Valley, Winged Foot, Olympic, Oakmont, Shinnecock, Merion and other high profile clubs embark upon the path of F&F, others will follow. It's the trickle down effect.
The leadership at these clubs, the ICONS of American golf, have to convince their memberships to embark upon this journey. And once THEY do, the rest will follow. Some quickly, some gradually and some never.
It's only through changing the culture that you'll be able to change the playing conditions.