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Forrest Richardson

  • Karma: +0/-0
GCA...A Ruthless Business
« on: December 02, 2006, 11:55:16 AM »
The golf course architects who post here, I am certain, can share some interesting and awful stories on our business (as well, of course, the great stories of professional friendships.)

Here, though, I am specifically speaking of the horror stories of design commissions being pulled out at the last minute, another designer being brought in to "co-design" and the occasional behind-the-scenes back-stabbing that is rumored to take place during the courting process of designers and owners/developers.

Unfortunately I could author a decently long book on this subject. Brauer and I have had more than one beer discussing this subject. I am sure he might write the inftroduction.

Any good stories that can forever be recorded here on GCA?


— Forrest Richardson, Golf Course Architect/ASGCA
    www.golfgroupltd.com
    www.golframes.com

Jeff_Brauer

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #1 on: December 02, 2006, 12:30:51 PM »
Forrest,

I had my blood pressure checked recently, and its the same as when I was 15 years old.  Obviously, I let the horror stories go a lot more easily than most.  And, I still have my hair! ;)

While I have had preliminary jobs taken away in favor of a bigger name architect, it usually occurs when the project is sold or financed by someone else who always uses "X."  The Golden Rule - He who has the gold, rules - was in effect.

You and I have discussed losing public interview jobs, or would the correct term simply be, "Not winning?"  You and I were both involved in - the Palmer Silver Rock project and whatever they decided to call the El Paso Airport Job that went to Fazio.

We both saw Silver Rock coming, as it was rumored and in fact was, a Palmer Job from the start.  Our dissapointment was in the fact that with that so well known that the city decided to call 16 firms to the finals, presumably to make it look good.  However, we went in with our eyes wide open, and had a few nice days in Palm Springs.  I even got to meet Tommy N!

It seems like every gca finalist list has one architect that is on the list that seems out of place and we all wonder how HE got on there.......Usually, he doesn't get the project, but often he turns out to be what everyone considers to be a surprise winner, usually because of some friendship or other connection.

I feel I was a "victim" of that and was especially dissapointed in El Paso, but at least the suspense was over in a hurry.  You and I hadn't even left the airport bar before we knew the results.  I thought I had a real chance partnering with Lee Trevino, who is a near God in El Paso.  Even the other design teams were hanging around for his autograph and council was clearly impressed that he showed up for the interview.  It turned out that the engineer heading up the Fazio team had made campaign contributions to the councilman in the project district, whereas my engineer was simply a good young firm looking to expand their workload.  

Its those kind of things that turn into commissions in many cases, and they are hard to find out, especially when national golf course archiects descend on a town and rely on locals to fill them in on the political scene.  Talking to my guys, they felt they had the finger on the pulse, but I hitched to the wrong horse in that case.

Another dissapointment was a gca who got to re-interview for a project after we all had finished, claiming he was "flu ridden" and not himself.  The suspicion was that he had an inside source, found out what the real selection criteria was, and then went back in with a mulligan presentation tailored to the inside info to get the job.  Another biggie with a private plane got rescheduled to the last interview by claiming plane trouble, and other gca's suspected similar scenarios.

As TePaul has suggested, one gca touts that he has more ASGCA members in his organization than anyone else.  Frankly, while I admire his support and admiration of ASGCA, and feel the same, I don't think that helps him sell.

As to backstabbing, I would need a definition of that.  I have heard of other gca's dropping jabs at competitors, like "I wonder how that lawsuit against "X" is going." That would clearly qualify as a back stab.

On the other hand, you have to admit that the purpose of the interview is to "compare and contrast" the ability of the gca's to do well on your project. How would you classify it if one gca congratulated another on being particluarly busy overseas (if true) while noting that he avoids such work to provide better service to domestic clients, or that he limits his workload?  

I generally avoid any comments on other gca's competing, preferring to tout my own qualifications,  If asked,  I compliment the committee on their hard work in coming up with a worthy finalist list.  

Could you turn this into a book?  Hell, when I bought your "Hazards" I thought it was about this very subject of selling yourself as a golf course architect!

« Last Edit: December 02, 2006, 12:36:20 PM by Jeff_Brauer »
Jeff Brauer, ASGCA Director of Outreach

Scott Witter

Re:GCA...A Ruthless Business
« Reply #2 on: December 02, 2006, 12:31:46 PM »
Forrest:

I do have some juicy ones, but reliving them to tell the stories and the tramatic damage from them :'( might cause me to go 'postal'  >:( on some poor undeserving soul :o and my therapist would probably want royalties for telling the stories over again..you DO understand, don't you?

Brad Klein

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #3 on: December 02, 2006, 12:40:02 PM »
Forrest,

I thing you are making this stuff up, converting a LEGEND into a TRAIL of tears. Steve Kay tried to pass the same non-story on to me while we were sitting together, with me drinking a MANHATTAN while we watched Tiger WOODS. Ken Kavanaugh has also mentioned to me on at least SEVEN occasions, though I was on the way to the Grand CANYONS, so I was little distracted.  
« Last Edit: December 02, 2006, 12:53:50 PM by Brad Klein »

Scott Witter

Re:GCA...A Ruthless Business
« Reply #4 on: December 02, 2006, 12:51:47 PM »
Brad:

I like your code...how any code breakers do you think are out there today?

Brad Klein

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #5 on: December 02, 2006, 12:53:05 PM »
Scott,

it's an enigma to me.

Tommy_Naccarato

Re:GCA...A Ruthless Business
« Reply #6 on: December 02, 2006, 12:56:30 PM »
Bill Robinson once told me how disappointed he was that he, a local architect, was passed over for.......(****WARNING!!!! Here comes the "S" word) Sandpines. It's a story Forrest would be able to relate to.

Jeff_Brauer

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #7 on: December 02, 2006, 12:57:25 PM »
I have it on pretty good authority that any time I get a project, other gca's think it's underhanded.  At least, they know for sure I didn't get it on talent. ;)

I guess with all the backstabbing going on in EVERY project, it would be hard to develop a golf architecture version of "CLUE" since it would always be an architect, with a knife.  I guess the room could be in question......but it would never be Mr. Mustard with a lead pipe. ;)
Jeff Brauer, ASGCA Director of Outreach

Tommy_Naccarato

Re:GCA...A Ruthless Business
« Reply #8 on: December 02, 2006, 01:02:16 PM »
That's because your a deceitful, deceitful character..... I think you would undercut your Mother if she had 220 acres of fully-permitted prime duneland between Orange County and San Diego...


Forrest Richardson

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #9 on: December 02, 2006, 01:04:38 PM »
Jeff — Those are all good points. Including the nice mention about you still having hair. Of course, you are beginning to be able to count them as I can!  ;D

I suspect a lot of stories cannot be told here. I have a rich letter in my possession that is an outright assualt against my design abilities. It was written by a duo of designers many years ago — more than 20 — in which they take great pride in ripping apart a course design of mine and calling my client a bafoon if he were to actually allow me to build this monster of a course. Their angle was to get the assignment away from me. In fairness, I suspect some people at my client's office had solicited their input...but I still felt it was against the professional ethics, wherever they may be held or etched onto a large stone.

One story that is worth relating involved the new Ridge Creek GC in Dinuba, CA. We interviewed for that work and were selected by the City's review panel. It was exciting news and we set about to prepare a contract and schedule a meeting to review specifics and how the project would be managed, etc.  

Before our first meeting we prepared an agenda about contracting matters, project management, the public approval process, etc.  At the first meeting several representatives of the City showed up and the discussions seemed off target. Our team was confused, but we held to the agenda and set goals for getting things coordinated so we could begin.

Two days later the City Manager called me and said, "Well, following our second interview we have selected John Fought." Of course, I questioned what he meant by a second interview...no second interview was ever mentioned — and our team was there to begin work, not be interviewed.

Something obviously went wrong. While I am glad to see John get the work — I am sure he will do a great job — it was a huge blow to us and resulted in a very poor year. Keep in mind that, as a small office, when we spend time going after a project it involves considerable resources...not to mention time.

Now, I am not in any way linking any back-stabbing by John. He is not that kind of guy and is very talented. Certainly he is qualified. But in this case it was an awful process...and one that breaks the barrier for terribly handled selection and communication. The essence of my plea to the City of Dinuba was this: If they felt we had undergone a "second interview" then the public process simply had not been served...none of my team had been at a meeting to be interviewed or show capabilities or to follow-up on our already stellar presentation...we simply came prepared to begin and were following an agenda that had been submitted in advance.

I smelled a rat in their process. Unfortunately, the stinch is still lingering...

(So, that's one story...someone else needs to go now...)
« Last Edit: December 02, 2006, 01:08:55 PM by Forrest Richardson »
— Forrest Richardson, Golf Course Architect/ASGCA
    www.golfgroupltd.com
    www.golframes.com

Jeff_Brauer

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #10 on: December 02, 2006, 01:05:46 PM »
Tommy,

Yes, but Bill was dissapointed, but probably not a victim of backstabbing.  Those of us lose or not win commissions on a regular basis tend to confuse the two.  

If we don't win a commission we are either (as much as we hate to admit it) either not as well qualified for a particular project (it does happen) or "not as well qualified for a particular project in the Owner's mind."

Of course, its Job One in any business to make the sale.  If we can't convince an Owner we are the best for him, we have failed at Job One, and thus, don't have the Op for Job Two.

BTW, design industry stats are that the typical firm gets about 1 interview out of every 3-4  per submission packages, and then gets about 1 out of 5 projects out of those interviews, meaning the bottom of the barrel guys get 1 job out of every 20 they look at.  Even good ones rarely exceed 1 out of every seven projects they are considered for, and the average is about 1 out of every 10-15.
Jeff Brauer, ASGCA Director of Outreach

Jeff_Brauer

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #11 on: December 02, 2006, 01:18:49 PM »
Forrest, I am lucky. I haven't even started to count grey hairs yet.......

Sorry to hear about that process, but as we all know, Californian are just plain goofy....... ;D  It does raise an interesting point in that so many people do not want to tell us the bad news that we didn't get the Project, when in fact, we take that kind of news very well.  As noted in my above post, we lose (or don't win) projects at an average clip that rivals the correct weather predictions by local weather channels.

For them to put you through another air fare from AZ, and lead you on by (presumably) accepting your meeting agenda and contract preparation work by phone, fax, or email, suggests they should at least compensate you for that.  It does remind me of a small remodel job we thought we had.  Same scenario and we were instructed to prepared contracts, etc. only to hear through the Grapevine that the Owner had gone that far in the process with at least one, and probably TWO other firms, and eventually started work with another firm.  

I usually write upbeat letters to a club after being rejected, but in that one, I semi-politely suggested that their actions were unethical, and that while I was letting it drop, I was aware of several contractors (but no architects) have sued over "loss of opportunity" under similar circumstances.

As I write this, I can think of a few other deals that have shades of unethical behavior on the part of the client, including one who called me to tell me the "Great News" that he had enlisted Arnie to co-design a course with me after I had done all the routings, etc.  I failed to see how that news was great, and backed out of the deal, leaving Arnie to do the work.
Jeff Brauer, ASGCA Director of Outreach

Jeff_Brauer

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #12 on: December 02, 2006, 01:22:16 PM »
That's because your a deceitful, deceitful character..... I think you would undercut your Mother if she had 220 acres of fully-permitted prime duneland between Orange County and San Diego...



Tommy, I hope you just forgot the smiley face on that one. :o (at least if you were talking to me.....if it was Forrest, then never mind..... ;)

Yeah, mom and I have a contentious relationship.  Like I always say, I love her, but if we're playing for money, I make sure to cut the card..... ;)
Jeff Brauer, ASGCA Director of Outreach

Ian Andrew

Re:GCA...A Ruthless Business
« Reply #13 on: December 02, 2006, 01:58:58 PM »
GCA...A Ruthless Business....?

Forrest,

No it's not. The ASGCA is remarkably civil when you think about it. I talk to at least 10 architects on a monthly basis. Even Tom Doak turned out to be friendly. ;) It's competitive, but so is any business.

Their is a difference between new projects, full scale renovations, sympathetic renovations and restorative work. It’s from one extreme to the other as you go through each category. The competitors are fierce in the first and recommend each other in the last. I have more terrific stories of my competition than bad ones.

« Last Edit: December 02, 2006, 02:07:46 PM by Ian Andrew »

Adam Clayman

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #14 on: December 02, 2006, 02:01:53 PM »
Truely unethical behaviorists need to be exposed.
Write the book using full names and addresses.

That PS Arnie job is the sickest example of municipal mayhem I've ever had the dis-pleasure of knowing.

Pacific Grove is a close second. But it's not a design question, just a city whose been bamboozeled by brotheren.
"It's unbelievable how much you don't know about the game you've been playing your whole life." - Mickey Mantle

Tommy_Naccarato

Re:GCA...A Ruthless Business
« Reply #15 on: December 02, 2006, 02:27:02 PM »
Adam,
I think Silver Rock presents itself exactly as it is: They got what they deserved. But honestly, while it's not the greatest course in the world, it certainly isn't the worst and for residents, talking with a few of them, they love the place. They think it's affordable.

As far as what could have been, well, I learned a lot on that one, much thanks to Forrest & Dr. Mike Hurdzan whom I'll say both made a pretty decent presentation. Forrest is really good at doing this stuff, and is entertaining as well but the fact is that the project was Palmer's all along, even though they interviewed 35+/- firms who supposedly had as good of a chance (ha ha) as Palmer in getting it.

The entire process means despite what many already knew or suspected, that the City or local government has to go thru those interviews, even though they know who they want and in this case covent.

Jeff, No worries, I got the joke and a smiley face was not needed.

Gotta go now, your momma has some biscuits and gravy waiting for me! (Yes, that was a "Momma" joke as in "Don't you be talkin' bout' my Momma!")

Now that's underhanded!

Mike_Young

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #16 on: December 02, 2006, 03:21:45 PM »
I know one architect that had his own magazine where he could be chosen "architect of the year".....I presented to the client (in another country) and he quickly told me that he had the #1 architect in America coming in....(he had the magazine copy).....it was not a household name to many....
I think a lot of the "ruthless" comes from the client end as much as fro the archtects.  It is amazing what one phone call to a recreation department head from a "signature golf pro " can do ....
I think most would agree that in any presentation process there is always a favorite going in and it is his to lose......if competition can ethically put themselves in that position via friendships, past projects etc then I really can't fault them because I would wish for the same.
"just standing on a corner in Winslow Arizona"

Forrest Richardson

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #17 on: December 02, 2006, 03:24:24 PM »
Ian — Maybe the post title would be better as a question.

Do not take my post as meaning that I detest or abhor the business. I think it is the greatest adventure in the world.

But...there are awful stories. And, compared to how many projects there are, it is a surprisingly large percentage that are subject to ruthless tales.

I will bet that 1 out of 20    ???    projects in our business have some sordid story that might be told. And, while it is not all about ethics, the 1 in 20 are likely to involve underhanded politics — and, certainly NOT just by design professionals!
« Last Edit: December 02, 2006, 03:25:18 PM by Forrest Richardson »
— Forrest Richardson, Golf Course Architect/ASGCA
    www.golfgroupltd.com
    www.golframes.com

cary lichtenstein

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #18 on: December 02, 2006, 05:06:54 PM »
Every busines is the same, good guys and bad guys.

I'll never forget one customer: I was pitching him on a couple of fabrics he was using from competitors, and on the 1st one, he was overpaying 70 cents a yard, his annual usage was about 100,000 yards, so this guy was getting taken advantage of to the tune of $70,000 per year.

So I asked him for the order and he stalled me. Finally, he said his existing supplier lowered the price to match mine. I asked him don't you think you should at least split the business to keep him honest in the future?

After he turned me down on that  one, I said, Ok, how about giving me next quarters drapery lining contract which was about 200,000 yards. He asked me my best price and I told him 46 cents. He said he was buying it for .4575, or a quarter of a cent cheaper. My price was "too high".

I didn't say a word. I held my tongue.

End of story. I never wasted my time on that guy again. But boy, was I ever pissed.

PS: Eventually he went bankrupt
Live Jupiter, Fl, was  4 handicap, played top 100 US, top 75 World. Great memories, no longer play, 4 back surgeries. I don't miss a lot of things about golf, life is simpler with out it. I miss my 60 degree wedge shots, don't miss nasty weather, icing, back spasms. Last course I played was Augusta

Ian Andrew

Re:GCA...A Ruthless Business
« Reply #19 on: December 02, 2006, 05:43:34 PM »
Forrest,

I fully realize there is a lot of underhanded things that go on. I find it interesting that almost all the work that has been brought up is public.

But you must also have situations where a project has literally walked itself through the front door ready to go. And even once in a blue moon ended up with a project someone else began.

There was a recent situation where three architects (in the frozen tundra) were all up for the same project. The owner was leaning one way when one of the other two architects halved his fee (seriously halved!) to take the job in the last minute. Its crappy, but that's business isn't it.

Mike_Young

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #20 on: December 02, 2006, 05:51:03 PM »
Forrest,

I fully realize there is a lot of underhanded things that go on. I find it interesting that almost all the work that has been brought up is public.

But you must also have situations where a project has literally walked itself through the front door ready to go. And even once in a blue moon ended up with a project someone else began.

There was a recent situation where three architects (in the frozen tundra) were all up for the same project. The owner was leaning one way when one of the other two architects halved his fee (seriously halved!) to take the job in the last minute. Its crappy, but that's business isn't it.
Ian,
Don't always believe what the client uses for an excuse.  I have seen the old "he cut his fee in half" excuse b4 and not saying it was so in your case but the client accomplishes 2 things..1, the other archies think this guy is cutting fees and he feels it is a good excuse for him to change....knowing that odds are you will never see what he really pays the guy anyway....
BTW..last year we had a course staked, cleared and ready to shape when an owner got a management company that came in and told them they needed a signature at several million more expense.....the owner paid for what we had done up to that point and said thanks....management company is now gone and owner called back...it was good we left with a good attitude......oh well...
"just standing on a corner in Winslow Arizona"

Tom_Doak

  • Karma: +3/-1
Re:GCA...A Ruthless Business
« Reply #21 on: December 02, 2006, 06:59:24 PM »
Forrest:  I would imagine the number is significantly more than 1 in 20, or I would only have one or two stories to tell.  I'll share just one, because it worked out okay in the end.

When Julian Robertson loved Pacific Dunes and hired us to design Cape Kidnappers, he did so at the expense of David Harman, who had designed Kauri Cliffs to great acclaim, and who certainly felt like he was in position to get the other job.  Julian asked me if it was alright for David to stay on in a "project management" role (which was really his background), but he did not tell David about my involvement until I made my first visit to see the site.

After we did our preliminary routings, Bruce Hepner and I went back to New Zealand to walk through it with Julian and so Bruce could get started on some clearing work, and we found to our dismay that David Harman had staked out his own routing for the course and that we were going to compare the two!

I thought I did a pretty good job of handling that situation professionally and justifying our decisions.  We asked Julian what it was he didn't like about our plan, took that feedback, and made some adjustments, and Julian was happy to work with us from there.  I found out afterward that he used to choose stock investments for his hedge fund the same way -- to pit two smart guys against one another and listen to them fight out the pros and cons -- but I certainly didn't expect that's what I had signed up for.

I was sorry to hear when David Harman passed away a couple of winters ago from cancer, because we had never really patched that up between us.  I understood where he was coming from, thinking the job should have been his from the start, but he certainly shouldn't have handled it the way he did.

As Jeff mentioned, there are always projects where the client who's hired you doesn't have the money to make it work, and the second investor wants to go a different direction ... those hurt, but that's business.  The management companies who insist on a marketable name are more offensive to me, especially when they insist on paying a name pro more than the guy who is actually doing all the work.
« Last Edit: December 02, 2006, 07:01:10 PM by Tom_Doak »

Dan Kelly

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #22 on: December 02, 2006, 07:29:01 PM »
I guess with all the backstabbing going on in EVERY project, it would be hard to develop a golf architecture version of "CLUE" since it would always be an architect, with a knife.  I guess the room could be in question......but it would never be Mr. Mustard with a lead pipe. ;)

Jeff --

Not to be a mean old man, but I think you're confusing your board-game characters with your Fab Four song titles! (You want to hear something obscene? Go to http://tinyurl.com/guuo8.)

Colonel Mustard, I presume?

I wonder how many suicides there are in GCA Clue -- by which I mean: How often do GCAs take just enough rope to hang themselves, in the Board Room?

With a ten bob note up my nose,

Dan
« Last Edit: December 02, 2006, 07:29:59 PM by Dan Kelly »
"There's no money in doing less." -- Joe Hancock, 11/25/2010
"Rankings are silly and subjective..." -- Tom Doak, 3/12/2016

Forrest Richardson

  • Karma: +0/-0
Re:GCA...A Ruthless Business
« Reply #23 on: December 03, 2006, 09:48:58 AM »
Tom D. — It is unfortunate that things did not get fully patched. But, I suspect that David probably knew you meant no harm and were simply placed in an awkward position. I supose awkward is an understatement.  :-\

And, I agree...1 in 20 was kind. Call it new math!
— Forrest Richardson, Golf Course Architect/ASGCA
    www.golfgroupltd.com
    www.golframes.com