I think the visual component plays a huge role in how people judge courses. Take Bandon Dunes vs. Bandon Trails as an example. A lot of people on this board favor BT. I submit that the principal reason for this is the visual appeal of the course--BT has some dramatic bunkering, while BD is more understated and appears to have less going on. While I might give a slight edge to BT, the courses are very comparable in many respects, namely, that they each have only a few great holes, have many good, but fairly benign holes, and, IMHO, are greater than the sum of their parts.