TEPaul, I am reminded of a thread back awhile ago when Donnie Beck said he used something like 36,000 gals. of water last year at Fishers. That started a series of posts about deep and infrequent irrigation.
I don't have any doubts that if done properly deep and infrequent is best for the plant's (grass) health. You have a deeper rooted, stronger,hardier plant when all is said and done. You have a plant that will be less susceptble to stress, insects, and disease.
Plants are obviously living organisims and they respond to "conditioning" just like any other living organisim. And sadly, just like the weight lifter that feels the need for steriods to reach a certain level of "conditioning", we have people who feel plants also need more chemicals and more water to reach a percieved level of conditioning. Unfortunately, the steriod fried weight lifter is delusional and has a "false" sort of conditioning and so does the golf course that has utilized excessive water and chemicals to achieve a certain level of "green" conditioning. Short term both look "pretty" but over time they will both collapse under the weight of maintaining that "look".