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Mark Brown

Have wealthy American golfers slowed the growth of the game?
« on: February 25, 2005, 02:01:53 PM »
Because of the potential  profit margin of high-end private golf communities -- which are now driving 60% of all new courses -- there aren't many developers who want to build affordable ($30 or less)  18- hole golf courses of any kind.

So is it the wealth of Americans that is impeding the growth of golf in America. In the Southeast, I think this is the case. There's also the high cost of land in coastal areas, which is also driven by wealthy golf communities and water-front properties.

Unless the government or the major organizations in the world of golf provide financial aid in some form, can golf grow in the highly populated areas of the country?

And are we wasting our time with all the growth of golf programs because a lot of the people we're trying to reach just can't afford more than $15 per round or less.

Example, The First Tee initiative: where are these kids going to play after they've learned enough to want to play on a real course? How are they going to get to, or afford the real courses that are a lengthy trip from where they live?

I don't know. How will golf grow in middle and lower America?
A lot of us played or play municipal courses but not many cities want to build golf courses anymore, at least not where I live.

ForkaB

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #1 on: February 25, 2005, 02:11:29 PM »
Mark

One of the tragic flaws of business (golf or otherwise) is the confusion between gross margin and return on investment.  For those who think that the former leads to the latter, do not understand the dynamics of microeconomics.

It is far easier to go after high margin/low volume trade than it is to graft for business amongst the punters.  Plus it is higher status.  So, yopu think you are making money but you are not.  Britian (the "Nation of Shopkeepers" per Napoleon) is the best macro-economic example of this fallacy.

"Price it high, don't care if they buy...." is NOT a winning mantra.

Lou_Duran

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #2 on: February 25, 2005, 02:14:40 PM »
Mark, move to the southwest.  Plenty of places for the kiddos to play for $10 or less, greater supply than demand, and many towns and cities have one or more courses.  Go way out in the country and you can still buy land for under $5,000 per acre.

Bob_Huntley

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #3 on: February 25, 2005, 02:18:09 PM »
properties.

Unless the government or the major organizations in the world of golf provide financial aid in some form, can golf grow in the highly populated areas of the country?

And are we wasting our time with all the growth of golf programs because a lot of the people we're trying to reach just can't afford more than $15 per round or less.

Example, The First Tee initiative: where are these kids going to play after they've learned enough to want to play on a real course? How are they going to get to, or afford the real courses that are a lengthy trip from where they live?

I don't know. How will golf grow in middle and lower America?
A lot of us played or play municipal courses but not many cities want to build golf courses anymore, at least not where I live.

Mark,

I have been remarking on this for years. The First Tee program may well have all the earmarkings of a noble experiment, but will come to naught. The children currently being given equipment, clinics, lessons and mini-tournaments are being set up for one enormous let down. When too old to be a recipient of First Tee largesse, they will find themselves at home only on driving ranges.

It would be interesting to see how much money is being poured into the program from corporate sponsors. The officers salaries ain't bad either!

Lou_Duran

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #4 on: February 25, 2005, 02:19:30 PM »
Rich,

Yours reminds me of the obtuse businessman whose product was selling at a loss,  but believed that he could make it up on volume.

ForkaB

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #5 on: February 25, 2005, 02:26:55 PM »
Lou

It's the simple "DuPont" formula--R/I=R/S*S/I.  The great empires are built on volume, not margin, although the truly outstanding ones (e.g. Microsoft, Carnegie Steel) manage both.

If you owned a golf course,would you rather have 10,000 rounds/year at $200 or 50,000 rounds.year at $80?  All other things being equal, of course..... ;)

Cheers

Rich

Lou_Duran

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #6 on: February 25, 2005, 02:33:36 PM »
Bob,

At least in my part of the country, there are all sorts of jobs at driving ranges and golf courses for kids who are willing to work semi-hard.  Golfing privilidges are a side benefit.  Judging by the turnover at my former club, not many kids seem to want these jobs.  My own son quit one after a week because he didn't like getting sweaty during the hot summer and fighting off mosquitos.

In Atlanta, the kids have the Charlie Yates executive course, and the program feeds caddies to nearby East Lake.  As I recall, my caddy said that they got to play the course a few times a month.

Locally, a friend of mine used to run a junior program and he could buy blocks of off-peak times for under $10 each at several decent courses.  Unfortunately, the drop-off rate from his program was too large to make it viable, but this was due to the kids gravitating to more popular team sports than to a lack of access.  

Lou_Duran

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #7 on: February 25, 2005, 03:07:08 PM »
Rich,

$2MM in revenues is most often not as good as $4MM, but seldom do you see the scenario you pose.  Though unrelated, this reminds me of a commercial featuring a morose Turkish proprieter of Persian carpet.  It seems that after a great deal of time of offering his product for sale, he finally resorted to advertising.   Someone came in after seeing the ad and paid the outrageous asking price for the large, beautiful hand-crafted carpet on display.  Instead of being elated, he was sorrowful.  You see, this was his one and only carpet, and now he had nothing to do.  (Point of the commercial was that if you want to sell, advertise in whatever.  Another moral of the story is that not all people are in business to make the most money they can.)

In the short run and with excess capacity, one is able to sell just above marginal costs and add to the bottom line.  Over time this strategy fails because fixed assets depreciate, their costs have to be recovered, and they must be replaced.  As importantly, you risk losing your loyal, higher paying customers (a problem which the wireless phone services sellers often face as they push for volume and market share, and golf courses with variable pricing based on days and times).

ROI is indeed king.  Low-margin/high-volume operations can be quite risky.  I've always liked the idea of being the low-cost producer of acceptable quality goods or services for large volume markets.  Walmart does a good job in this area.  I've yet to see a single corporation do this well in golf, and I don't think that it is possible for government to even think in these terms.    

TEPaul

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #8 on: February 25, 2005, 03:50:40 PM »
"And are we wasting our time with all the growth of golf programs because a lot of the people we're trying to reach just can't afford more than $15 per round or less."

Are we wasting our time? Who's we? Those that fund and support these programs just may be doing that. That may be  happening simply because they're attempting to stimulate demand without providing an adequate supply of places to play.

"Example, The First Tee initiative: where are these kids going to play after they've learned enough to want to play on a real course? How are they going to get to, or afford the real courses that are a lengthy trip from where they live?"

Again, if these programs do stimulate increased demand the problem of an adequate supply of places to play to meet that becomes a real concern. As to the answer to the question of how these kids are going to afford to play---well, if one was a true capitalist one would say they should do what all capitalist Americans have always done to affored anything. That would be to work hard enough to earn the money to do it. In the meantime they can do what most kids before them who were interested in golf have done---that would be to caddy!

If any of these program sponsors and funders think they are going to somehow reinvent the economic wheel here, I'd say they're in for what most others who thought that were in for---that would be failure.

The alternative could be for Tiger to get back on his game like he was in 2001. He already contributes a considerable amount of support to some of these game growth intercity and kid's golf programs and if he kept that 2001 pace up for about 10-12 years he'd be worth about 5 billion and he could then simply build the courses (the supply) for the increased demand and continue to operate those courses for the rest of time!   :)

Lou_Duran

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #9 on: February 25, 2005, 04:27:51 PM »
And on a smaller scale than Tiger, TEPaul and other similarly situated men of influence and taste could build and maintain modest courses on their estates for the use of these newbies and for the betterment of the game.

Jim_Bick

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #10 on: February 25, 2005, 07:25:13 PM »
In my neck of the southeast, I think the reverse is closer to true, although it may take a few years to work itself out. We have developers building public access courses (and not CCFAD) in order to sell the lots. There is no realistic demand case for these courses on a stand-alone basis. When the lots are sold and the the developers walk away, the game will really grow fast, if one believes that high green fees are what's impeding it.  Of course, most of the rest of the course in the market will pay the price, without having profited from the home sales.

JakaB

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #11 on: February 25, 2005, 07:40:23 PM »
Wealthly golf writers have hurt the game by not taking the time to seach out and promote the real values in golf...of course if they were not so quick to sell out to the big advertisers they wouldn't be so wealthy.  How many golf writers have ever visted Wild Horse unless on the way to Sand Hills...How many golf writers spent the night in their car to do a piece on Bethpage unless it was a piece about spending the night in your car to play Bethpage..How many cover stories in Links, founded by the originator of this thread, have been about a course open to the public easy to access and costing less than $25 per day to play....none, none and na ta..

Mike_Sweeney

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #12 on: February 25, 2005, 07:46:33 PM »
70+ something % of the population in the US lives within 100 miles of the Pacific and Atlantic Oceans. 95% of the golf population does not travel more than 25 miles to play golf. The baby boomers are moving to warm climates. Why are we surprised that golf is expensive?
« Last Edit: February 25, 2005, 07:48:07 PM by Mike Sweeney »

Mike_Young

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #13 on: February 25, 2005, 07:57:39 PM »
I think there are many wealthy Americans "those that play golf "and also many wealthy American" Golfers".  The wealthy golfers are not bad for the game.  The wealthy "those that play golf" are.
Golf , the game. has so many parasites that increase its cost, clubhouses, food and beverage dining areas, multiple cart boys, parking lot club pick-up, $5 bag tags, and much more.  So many of the "those that play" are there for business or social reasons and have no appreciation for the core game.  And !st Tee, as Bob says, the executive salaries aren't bad.  
But the game will come back around and the market will work it out.  
"just standing on a corner in Winslow Arizona"

Matt_Ward

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #14 on: February 25, 2005, 08:02:33 PM »
Mark:

Let me throw forward for discussio purposes a comment made by Peter Hill / President of Bill Casper Golf that was made at the Winter Conference held this past Saturday at the Essex County CC in West Orange, NJ.

Mr. Hill essentially said that all the alphabet soup programs being pushed to attract players (e.g. First Tee, Get Hooked on Golf, etc, etc) are really good pr moves but have done little to expand the game.

What did he suggest?

Simple.

Get the core player to play at least two more rounds per year and much of what we are facing today would likely disappear.

The issue for places as congeste as the Northeast is to use the muni's that are present for golf development programs. Many of them are stil operated as political hack dumping grounds. There are a few that have done quite well in NJ -- Morris, Monmouth & Somerset Counties come to mind. More on this front can and should happen.

Mark -- the incentive for private developers to build affordable golf doesn't exist. These folks are only interested in cherry picking off the top dogs -- in essence they are attempting to steal from the country clubs their members and those at that income level. The idea of "growing the game" is nothing more than a talking point to many of these folks.

One other thing -- the so-called "Tiger Woods" effect was nothing more than a blip on the radar screen -- Peter Hill said as much and I agree with his assessment.

The slowdown in golf comes about beause the new generation of players has not embraced the game for a host of reasons. Price is a factor -- time is even more a concern. Golf takes too long to play and there are other diversions that can easily fill the vaccum. I don't see any easy answers because too many people within the industry are still in deep denial about what is taking place now and for the last several years.

JakaB

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #15 on: February 25, 2005, 08:15:20 PM »
Could someone please explain to me why the thousands of affordable golf courses and the people who play them are such a dirty little secret....

Bill Gayne

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #16 on: February 25, 2005, 08:40:41 PM »
Those who can only afford $15 golf courses often don't make it to the course because they stop at the pro-shop first. The purchase of the clubs, balls, bag, shoes etc. come first. The cost of preparing to play the game is a more difficult road block to overcome.

I would venture that most who play the very low green fee courses could afford to play more expensive courses. But don't because they have other economic priorities and non-economic reasons rather than playing them out of financial necessity.


Steve Lang

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #17 on: February 25, 2005, 08:41:25 PM »
 8)

False premise here..  IF you want it, you'll go get it..

I used to cut lawns in spring-summer-fall to have $ to go play the muni courses growing up in Toledo, primarily Ottawa Park (site of first USGA Am Publinx in 1922..) and the others Detwiller and even 9-hole Collins Park, and some par-threes and putt-putt..  hitch a ride from a parent, take a bus.. whatever worked.   Getting on a cc was always a learning experience, great fun and treasured.. like going out with my dad's friends.

I wouldn't worry about the new"alphabit kids".. they'll survive and when they have the means, will likely look back at that entree and smile just like i do and be glad they made some effort at that age..

I can't see socialist golf as a model..

Inverness (Toledo, OH) cathedral clock inscription: "God measures men by what they are. Not what they in wealth possess.  That vibrant message chimes afar.
The voice of Inverness"

PThomas

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #18 on: February 25, 2005, 08:41:48 PM »
Matt -- that's interesting what you said about groups still in deep denial about the stagnant growth....I just assumed they would all have gotten it by now...I was at a Golf COurse Builders Assoc thing at the PGA last August and they seemed to...what groups are you specifically referring to?
199 played, only Augusta National left to play!

Joe Hancock

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #19 on: February 25, 2005, 08:43:47 PM »
John,

I think "affordable golf courses" and "muni" should be lumped together, and that will remove the stigma from"affordable golf" because "muni" is more admirable.

Joe
" What the hell is the point of architecture and excellence in design if a "clever" set up trumps it all?" Peter Pallotta, June 21, 2016

"People aren't picking a side of the fairway off a tee because of a randomly internally contoured green ."  jeffwarne, February 24, 2017

JakaB

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #20 on: February 25, 2005, 08:48:51 PM »
I'd like to see Golf Digest quit lying to themselves and the public when they publish the most affordable new list....$50 is not affordable even when it is not a phantom rate...as it most often is.

Mike_Young

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #21 on: February 25, 2005, 10:17:10 PM »
IMHO, golf at its best is Mom and pop operated.  Just like the best bars and restaurants.  Affordable is still out there but one thing they all have in common is they don't have a budget for advertising.  They also don't have budgets to be in every golf association and seminar.  Most golf you see advertised and promoted is by real estate surrounds.  A good ad budget based solely on golf would be around $5 per round for a 40000 round golf course.  I have designed a few and no one ever hears of them yet the owners are doing fine.....also....cash is king at these places....if you know what I mean.....
« Last Edit: February 25, 2005, 10:18:08 PM by Mike_Young »
"just standing on a corner in Winslow Arizona"

JohnV

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #22 on: February 25, 2005, 10:33:45 PM »
Example, The First Tee initiative: where are these kids going to play after they've learned enough to want to play on a real course? How are they going to get to, or afford the real courses that are a lengthy trip from where they live?

The Misson of the First Tee:
Quote
To impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.

Playing golf after they get out isn't the primary reason for the first tee, it is secondary.  And if the primary goals are met, the kids in the program will hopefully get jobs where they will make enough money to be able to play golf on those expensive courses.

There are still plenty of small courses around to play on.  Even in the San Jose area which is about as expensive as it gets there are golf courses that cost $20 or less to play.  They might be executive or 9 holers, but they are still golf and many of them are $20 or so.

In Pittsburgh there are plenty of inexpensive good courses to play.  North Park where George Pazin and I have played a few times is $18 and is a ton of fun.  So is Aubrey's and a bunch more.

The newer courses are very expensive almost everywhere because the cost of land is so expensive anywhere near a populated area.  Once they've got that much invested in the land, they have to build bigger, fancier courses to justify the price they have to charge just to recoup their sunken cost in the land.

rboyce

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #23 on: February 25, 2005, 10:39:24 PM »
Lou

It's the simple "DuPont" formula--R/I=R/S*S/I.

Cheers

Rich

I did not expect to encounter the DuPont formula on this message board.  I guess there are a variety of flavors of this formula. Nevertheless, I half expect to see an analysis of the convexity of municipal golf course revenue municipal bonds in a a low interest rate environment now.

But, to comment on the thread directly I would say I am interested in golf today because i had unlimited access to a muni course via an inexpensive full season pass as a kid.

mike_beene

Re:Have wealthy American golfers slowed the growth of the game?
« Reply #24 on: February 25, 2005, 11:27:29 PM »
We are making the assumption that these kids are predestined to live a life of poverty.Many will,just like many kids we know who have every oppurtunity.Hopefully some kids will break the cycle,and some who dont will at least find a hobby .We may not know how they do it,but a lot of people without means love this game.Every economic-education group has wise and not so wise,jerks and good people,etc.Whether or not the best vehicle to do this is the first tee,I dont know.My cynical side is generally suspicious of any charity.As a baptist I have learned to hide my wallet lest my church build another unnessesary parking garage.

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