OK, I'm gonna come out and say it as well:
I would rather watch Olympic beach volleyball than the US Amateur at Winged Foot. Oh sure, I too enjoy seeing that course. But hell, I've seen enough of it as it is, from previous Opens.
I have enjoyed the heck out of the Olympic beach volleyball... Main interest is that Kerry Walsh is a local - my family's been following her for a long time. She and Misty May are such a damn dominant force, well... it's fun to watch, to see them make history... and to see if anyone can come close to beating them! McPeak and her partner gave them their best match yesterday, and they still got relatively blown out. Man, Walsh/May are just incredible.
But beyond this, I have become a big fan of the game itself... you can't deny that it is action-packed! Serve - dig-set-BOOM! I dunno, I really like the game.
I actually wish they'd show MORE - I want to see some teams besides Walsh/May. But what the hell, too late now, gold-medal match awaits... and that should be epic against the Brazilians.
I also didn't know NBC had a contract with beach volleyball... I've never seen it before on network TV. Every once in awhile you get a match on some obscure cable channel... but NBC? Assuming that is true, I say COOL! I'll watch more. And I don't think NBC has force-fed this event.. hell it pales compared to gymnastics coverage... all they've shown are basically each May/Walsh match, and even then it hasn't been the match in entirety, but usually just the 2nd game with quick highlights of how they kicked ass in the first. If that's force-feeding beach volleyball, well...
So anyway, the US Am can and should take a back seat to this in my book. Olympics are a pretty big thing, and beach volleyball is a damn fun sport to watch. I have no problem at all with this getting more coverage than the USAm.
Now if they pre-empted the open or one of the other professional majors, or any important tour event, well... that might be a different story. Sure I do dig beach volleyball, but there is a limit to everything.
TH
PS: the men's game is even better. You wanna talk skill, quickness, POWER? Those guys are freakin' animals.
PSS - notice I didn't mention at all how HOT damn near all of the women players are? That doesn't exactly hurt one's viewing interest.