Personally, I rarely find OB to be compelling strategically because the penalty is so great that I always aim insanely far away from it. I never feel tempted to aim close (say within 50 yards) to OB or long grass because the loss is two full strokes and the gain over a decent drive away from trouble is unlikely to be more than half a shot or so.
A bunker or other feature with no more than a full shot penalty seems like the ideal penalty for getting aggressive and missing, in my opinion.
This calculus is probably different for more accurate golfers, I am a 7 with a wild streak off the tee!
Does this change at all in match play?...either early in a match to realize an advantage, or perhaps when holes are running out and you need something?...Even so, I think this thread asks a good question that...whether the aversion you (we all) feel to an OB is ever righteously/effectively used as a strategic deployment on any hole...eg Which hole which poses that particular stroke and distance/two shot risk as a judgement issue on the golfer's part, is doing so, proportionately, if not fairly...
we KNOW what the risk is...what's the reward for taking it on...? Is that a pleasing golf/design result?...
I admire DC's Cavendish example below...isn't THAT (despite your "insane" aiming away at all OBs) a fine and interesting strategic use of OBs...? it really gives something for the big hit that takes on the wall, but offers you (who will always drive away from the wall) a wide berth to play it conservatively...isn't (as DC rightfully exhibited) THAT the essence of strategic design?