When we were working on the new Rules, I thought that changing the time to 3 minutes might end up being one of the more controversial changes. The feedback we got from the March 2018 proposed wording showed that it really wasn't that big a deal to most people who filled out our surveys.
Some important things that go hand-in-hand with the time change are that there is no longer a penalty for accidentally moving your ball in searching and, as long as your actions are reasonable, you may end up improving the conditions affecting your next stroke while searching without penalty. Both of these mean you can get in there and search quicker and with less concern about possibly getting a penalty. We saw cases where players wouldn't search but let the other players in their group, officials and marshals do so in order not to get a possible penalty. Now there is really no excuse for that.