Jeff - your example I think is significant/telling. There have always been talented professionals who have intensively marketed themselves during their prime years, as Frank Lloyd Wright did. But that's actually more understandable (and acceptable) to me than the breathless myth-making and over-arching narratives that their later acolytes and biographers and supporters engage in, piling one unnecessary and innacurate tribute and insight on top of another until we get these monuments of greatness and genius that are as far removed from any kind of truth or even real life as one can imagine. And then working professional like you come along and say (as did your predecessors in any and all arts-crafts) that creating anything is 90% hard work and 10% inspiration, and that you don't have "to be" anything in particlular (ass or genius or insane or egomanical) in order to produce good work. As I say, it annoys me no end, in part because it feels to me that these acolytes and biographers care more about the sound of their own voices than about the work itself, all the while simply adding more lies and rhetoric to a world that already has plenty of both.
Peter