Mark,
I am enamored with it, too. I love the "hit it here to get it there" kind of feature. Played with Fuzzy Zeoller once and he hit one way right that kicked on to the green with a similar slope, and he was saying, "Oh, s^^t, Oh, S**t, Oh S**t its perfect!" It became my new design mantra......
My guess is that it is more of a fun feature than one designed to identify the best player. They did talk a bit about Phil's creativity (such as the on the green pitch shot) and the USGA and PGA would have to decide that creativity is something that should have a high reward priority to incorporate too much of that. The USGA does it, knowing, as most players say, that its okay once a year in the US Open, but I doubt the PGA tour would design too many courses for their tournaments that way.
Even if they did, it would be both softer, and probably with some more standardized option for play. Which of course, would dilute the fun.
Just my pre coffee opinion today.....