Anyone, and I mean every one person who says they know what the average golfer thinks, is full of it.
Sure, you could separate people by any criteria you want. The group with the largest number of people in it, is not the average golfer. It maybe who advertisers want to market to, but they aren't the average golfer.
To break golf down, into such finite models, shows how little they know about golf.
Adam,
I've played a collection of golf courses of varying types of difficulty with tons and tons of different amateur golfers. My general experience has been that they recognize whether the golf course they are playing is good or bad, but they are far more fascinated by their equipment. This should be a judgement of what our experiences are playing with certain golfers, and identifying their personal preferences. That can then be brought to this discussion board to compare experiences and see if the same holds true.
It's one thing to come on here and say that every amateur golfer cares more about his equipment because that is a hasty generalization. That would mean we are ignoring much of what we see and learn when we play golf. Plenty of us GCAers are amateur golfers who have far more passion for the golf courses we play than the tools we put in our golf bags.
I cannot tell you the number of times I have played with golfers who focus on their equipment. This was exaggerated playing on a high school team, where new equipment launched discussions of how it looked, how it probably felt (based on a company's reputation) and subsequent trips to Golfsmith to try the golf club. It's this kind of obsessive behavior that leads me to believe that the average golfer (and perhaps more so the avid golfer) tends to care more about his equipment.
In a GCA context, architects have to design golf courses with modern equipment in mind. If equipment kept "innovating," and, say, 8,000 yard courses became the norm overnight, would that generate any sort of reaction from amateurs? Comparatively, if the USGA came out and said, "We're bringing back the technology to more reasonable levels" and made every player in competition use hickories, what happens?