I suspect Rees was chosen because he was Rees and i certainly have no idea what the mission statement may have been.
I do think the average club member thinks most all renovation architects are interchangeable as are the contractors.
Luckily, we had a chairman that was/became educated and devoted a lot of time to the project and also devoted a lot of time in educating the decision makers within the club.
We were very cognizant of getting approval of a complete plan and not a piecemeal chinese menu that many clubs and architects wind up accepting.