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Jeff Doerr

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show me the bones marketing
« on: May 14, 2007, 01:55:05 PM »
All the info on the Chambers Bay opening got me thinking about course marketing. Showing the drawings and site plan info is very compelling to me. Are there other courses that have used this method? Is there a negative from the architect's side of showing too much of their craft? Does the public care about this, or do they just need to see an Aidan style picture to be sold on the course?

I do think the better the course, the more details should be out there. The buyer of a Ford Focus does not usually care what type of suspension is used, the Ford GT buyer is very interested.
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Yannick Pilon

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #1 on: May 14, 2007, 08:39:05 PM »
I agree Jeff,

I would love to see more sites with plans like these.  When I first saw them, my first reaction was to click on them to try to see them better.

What a disapointment when nothing happened.  Those plans look very interesting, at least, from an architect's perspective....

YP
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www.yannickpilongolf.com - Golf Course Architecture, Quebec, Canada

Sean Leary

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #2 on: May 14, 2007, 08:42:46 PM »
Best marketing I have seen was the aerial pictures of Cape Kidnappers.  Just awesome...
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Jeff Doerr

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #3 on: May 14, 2007, 08:47:04 PM »
Yannick,

The overall site plan can be found here:

http://yakima.co.pierce.wa.us/golf/index_content.htm

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"And so," (concluded the Oldest Member), "you see that golf can be of
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Mike_Young

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #4 on: May 14, 2007, 08:50:52 PM »
Jeff,
IMHO the so called "bones" is marketing material for this project.....it seems more and more that marketing involves some of the "design drawings" which are really just colored drawings specifically foe the marketing team....not the contractor.....
No different than the staged shots of the architect standing in the dirt with a roll of plans pointing his finger.....
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"just standing on a corner in Winslow Arizona"

Jeff Doerr

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #5 on: May 14, 2007, 09:12:43 PM »
Mike,

Agreed, and the point I was trying to make. It seems there a move these days to market by saying, "Look at all the cool stuff that went into making this place!"

I know Shadow Creek did the whole before and after book, and now we have the Sebonack book.

Is that becoming the norm or necessary for a high end project?
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"And so," (concluded the Oldest Member), "you see that golf can be of
the greatest practical assistance to a man in Life's struggle.”

Mike_Young

  • Karma: +0/-0
Re:show me the bones marketing
« Reply #6 on: May 14, 2007, 09:32:16 PM »
Jeff,
I think it may be becoming the norm...
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"just standing on a corner in Winslow Arizona"

Nyk Pike

Re:show me the bones marketing
« Reply #7 on: May 15, 2007, 11:54:30 AM »
Definitely agree that it is becoming the norm. I welcome it as every project has a story and it is a great way to tell that story. The Shadow Creek book caught my eye at the Mirage gift shop and sparked a deeper interest in architecture. "Dream Golf" is something I was waiting for since my first visit to Bandon in '99. The Sebonack book is a great mix of history and planning.

Are courses publishing these books as instant club histories?

I'd like see the following stories:

The Editing of Sand Hills, from 1000 to 18 by Youngscap, Coore & Crenshaw

Pacific Dunes, Born from Fire by Keiser, Doak, Nice, etal.

Does any Coore & Crenshaw course been the subject of a complete book. The Talking Stick courses could be a great study in building from nothing.

What courses would you like to see a book about?

What books about courses are your favorite?
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