Tyler,
Those numbers are a bit surprising. I guess I am out of whack with the avid golfers that were surveyed. Thankfully. It is curious that the membership itself wasn't a factor to be considered. It sure is important to me, though it doesn't subordinate everything else, but it would conditioning, amenities, green fees, speed of play, grounds maintenance, closeness to home, ability to score well, restaurant and food service and name designer.
I pinch myself because I am lucky that my club is superlative in every regard.