I've written about this more than a bit in my real-life role as a sportswriter in Chicago (though have been on other assignments this week and have yet to catch up with WGA staff), but the entire Western-BMW switcharoo comes down to this:
1. The WGA had real trouble finding a sponsor on its own after Motorola pulled out.
2. Without a sponsor in the WGA fold after Cialis' third year, the Tour looked at the Western and pounced. Presto! BMW Championship (though using the Western's century-plus history, which means in TV-speak Chick Evans won the 1910 BMW Championship, nine years before BMW was founded; someone had Stephen Ames winning the 2004 BMW on a telecast a couple of weeks ago).
3. Finchem wanted to play something at Bellerive to make up for the 2001 American Express WGC, which was slated for Sept. 13-16, 2001, and canceled after Sept. 11's attacks.
4. Finchem didn't think Cog Hill's clubhouse was swank enough for all the BMW swells who would be hanging about during tournament week, so the Midwest rotation idea beyond Bellerive was hatched.
5. And now, with a contract with San Francisco to fulfill, Finchem sees a future Western Open -- if I may be so bold -- as a way to do so. Never mind that in 1956, when the Western Open was played at Presidio during football season, the crowds were small. And when is the Western, as a playoff tournament, played now? During football season.
6. WGA people apparently had no clue of Finchem's post-2012 notion until reporters called.
And that's the short version.