Could it be done? Sure, there's plenty of real like examples that show this.
But I wonder how many disasters are out there that we never heard about, or never even got off the ground.
Allow me a slightly self-indulgent (though really more revealing and embarassing) analogy:
I bought my screenprinting equipment with close to zippo knowledge of how to print t shirts. I think I once screenprinted a card in 7th grade, that was about the extent of my experience. I asked the people who had experience printing t's one question, that I deemed to be crucial:
Does it require
little artistic ability, or
no artistic ability? (Because there is a gigantic gray area between these two, imho).
They said none, just patience (something I have in spades). I bought my equipment, read a book and a few articles and started teaching myself how to do it.
What's the result? 13 years later, I'm still in business, and I think I am okay printer, but I would've saved YEARS of my life if I had simply learned before I leapt.
Speaking as an outsider, I'd guess there is a gigantic gulf between designing a course and building a course, and I'd surmire that's where the biggest problems would initially occur.
However, if one is looking to actually start a business, as opposed to being a one hit wonder, then Brian Phillips statement says it all!
P.S. If you spent any time with Archie, you would see why he was successful at Twisted Dune. And if you were truly interested in building a course, I'd say spend as much time as possible with people like Archie, Tom, Jeff, paul, Ian, Brian, Mike, etc. (which is what I intend to do in a few years
).