Patrick:
It's human nature, but I'm sure you knew that.
That some golf and some golf architecture should be a real "test" is a mentality that goes way back and is probably responsible for producing some of the greatest American designs---eg Myopia, Oakmont, NGLA, PVGC, HVGC, Pinehurst #2, and probably Merion East after a time. In each of those examples the designers spoke of the necessity for an increased "Test"---in some cases they spoke of that old concept known as "shot testing". Crump spoke of creating a "testing" or "training ground" at PVGC so the regions best players could more successfully compete on a national level.
The concept even back then did create some controversy---and some of those courses were originally criticized by some architects as being too hard and in a sense undemocratic.
This was a reality way back then and it probably still is today.
The key is to produce a course that works best for its club's membership but that's by no means something that can be standardized. For instance, for some reason, the entire membership of Oakmont, and even the less skilled members of the club are very proud of the extreme difficulty of their course and they have been for well over fifty years now.
This is why I think "difference" in architecture is an important thing to promote----eg that there should be plenty out there to satisfy everyone. It's why I created my "Big World" theory.
There is another very real element to this whole dynamic of "easy or hard" too that's being utilized more and utilized better every day, and that is so much of the "easy or hard" equation can be produced and managed through maintenance practices and not just through architecture.
The clubs that understand how best to vary their maintenance practices and set-ups for all the playing levels of their memberships will logically be the most successful in this context.
Frankly, the renewed interest in "firm and fast" maintenance programs has already come a long way to satisfying this over-all goal.