Jason, first the Bandon model... Since its inception, a very insider tantalizing campaign was waged to build the legend and lore of the place. Mr. Keiser, is after all a brilliant businessman. Folks were on this very website tauting Kidd's efforts before it was done. Then Tom Doak was equally smart enough to participate with a bunch of us fanatics to offer pre-opening tours and bat a few balls around, etc. And, Bandon is open to the public. So, combined with the pre-opening hype, and the fact that you and I can go play there anytime we have the ping to pay the freight, it operates on a certain level somewhat different than the others in this list of Sand Hill Privates. Access is not as hard to come by. But, the burning desire to get there based on the hype because they did effectively create a legend and lore of the place before they opened, was smart marketting and they hit the ground at a full gallop.
Sand Hills had the respectful letter availability for the first years. The legend grew because of that. Sure it is a masterpiece, no-contest on that principal. But, didn't the legend grow at a perhaps accelerated pace with access in the early years? A place like Sand Hills with an owner like that, a design team like that, in a place like that, and you'd have to be brain dead not to soak it all up and pass the word of mouth, without ever needing a rating in a magazine for it to become part of a cult #1.
I think Ruppert will accelerate the BallyNeal project to follow the same offer of limitted (knowledgeable-fanatical golf design freak) access. Its greatness can stand on its own. But, creating the hype by getting their own traditions started with a little accelerant of a public taste, can't hurt! A hunt club and great dining is to be provided for starters.
Dismal paid a lot for old JN to put his name on it. There they have the legend. But, if they don't follow up with something that continually ties JN to the course, and somehow project a local legend and lore wrapped up with Jack himself, they could miss the mark. The trip out there through the sand hills will be equally exciting like getting to SHGC. But, once they get there, they better have a concept for getting an instant tradition started, if JN isn't around much as expected. They will need to rely on initial public access to get some sort of lore and buzz going, IMHO. They will need to manufacture something beside the golf course as a unique ammenity to start the buzz. What, I have a few ideas...
Wild Horse is another no-brainer. It has easy access. Hardly no waiting to tee off. It is open to all at a great price. It has the bones of great design. The value, the friendliness, the quaintness are the legend and lore from the git-go. They didn't have to accelerate any hype because it doesn't cost so much to require a good story and local tradition.