There aren’t more than 100 golfers in the world that would purchase a Pinehurst shirt without playing one of the courses. It’s can’t win bravado.
JK, you've stated this in the past.
100 golfers may have (golfing or non-golfing) friends that will never visit Pinehurst or other "rated" courses.
Non-golfing friends have sent me hats from St. Andrews and Pebble Beach. I haven't played either but I wear them. Definitely ain't bravado.
Back to the merchandise aspect, I'm now confident Pinehurst has to be number one.
2024 US Open memorabilia has been in the shop for a year now. Every six years they can highlight a "new" shirt.
Outside of Pebble and St. Andrews, who can touch that?