Nah, the "Big World Theory" as was explained to me by its proponent on this site "posits" that golf is experienced in many different ways by the populations which play the game, not a small percentage which enjoy golf without much thought to the who, what, how, and when of the course. I think that TE Paul was cautioning about group think, and for those who did care about golf architecture, against narrow definitions and black or white opinions. Yes, under BWT, it is possible to enjoy Doak in the morning and Fazio or Rees Jones in the afternoon without your opinions and preferences being dismissed.
I've played some 1k courses in my life and the thought that I was being dictated to by the designer has seldom entered my mind. Some courses do provide more options than others, but most allow a larger variety of play than I am capable of employing.
Maintenance is an issue that plays a role in the subject matter. Tom Paul also wrote a lot about the Maintenance Meld, essentially the marriage of playing conditions to the course's architecture. This, IMO, included not only F & F conditions, but also turf and bunker maintenance, and course setup. It is my experience that most golfers (under BWT) notice these things far more than the actual architecture or design intent. I think that most golf course operators, especially at the daily-fee level, would opine that in terms of the customer experience, green conditions are #1 by a good margin.