Seems to me you can have a successful matchplay style tournament on a wide array of courses...with the more "1/2" par holes the better.
Hell Lincoln Park in San Fran would be an epic match play location, warts and all. Who wouldn't love to see the big boys tee it up there and see what kind of daring shots they'd take on. Fairness matters a ton less as you don't have to worry about protecting the field per se, in that its just you and your competitor...