I think the problem is it might be too *easy* to design and build a course without doing goofy things.
Follow the land, let it guide you, take your time, use your instincts, don't force anything or get worked up, allow associates the freedom to express their talents, and let the process (and the design) evolve naturally, as unexpected issues and/or new ideas emerge.
See? Easy.
But alas, *too* easy.
How many architects out of ten have the confidence and the trust to let it flow like that?
How many supers out of a hundred can later not be tempted to try and make the course harder/better?
How many committee members out of a thousand can resist the urge to shape the course into their own image?
As Joe H says: There's no money in doing less. That's true. And there's no ego gratification in doing less either. As a veteran Hollywood producer once said: "In the old days, it was all about money -- which was okay, since you could always satisfy someone's greed by giving them more. The trouble is that today it's about money *and* ego -- and there's no satisfying ego."