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Sean_A

  • Karma: +0/-0
Lifestyle Memberships
« on: February 05, 2017, 03:59:21 AM »
I recall Mike Sweeney talking about this membership concept a few years ago.  The member actually buys credits and "spends" them to purchase rounds.  For instance, I see West Cornwall started this system..see below.

The Lifestyle Membership annual subscription of £209* will include 100 credits. These credits can
be used during the year or carried forward to the next subscription year. However, please
remember that the annual subscription must be paid each year before any remaining credits may
be used. The annual subscription falls due on 1st June each year. This Annual subscription can be
paid by direct debit through Premium Credit if you so wish. One round costs 10 credits.

Additional annual costs will be as follows: -
Levy* £15.00
Insurance £3.50
Junior Donation £1.00
CGU/EG Affiliation Fees £18.25 (2015)

This gives a total initial outlay of £246.75

I don't know if this means the credits can be spent on comp rounds, but I expect so. 

What do folks think about a limited number of this type of membership offered by struggling clubs? 

BTW...in the case of West Cornwall....country membership is less than the Lifestyle Membership.  For any folks who like to hang out around St Ives this is a great deal....£216 all in!  Its a good course as well.  However, I heard they were going to make some changes which didn't sound totally cool to me.

Ciao
« Last Edit: February 05, 2017, 08:52:32 PM by Sean_A »
New plays planned for 2024: Nothing

Thomas Dai

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #1 on: February 05, 2017, 06:01:04 AM »
I presume this is an additional/alternative category of membership and that at WCGC the traditional form of membership is still available as one of the nice aspects of traditional membership is being able to pop out for just a few holes which doesn't quite fit in with this kind of lifestyle membership scheme.
I can though see how LM could benefit some and if it's gets more folks playing and more income coming in, well I guess that's okay.
I can also see how too many LM's could effect the balance and organisation of the membership, even the ownership of the club, and wonder if WCGC have a limit on the number of LM's available at any one time or if LM applies only outwith a certain mileage of the club.

Membership is a complex issue.

Atb

Mike Sweeney

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #2 on: February 05, 2017, 07:19:16 AM »
Not against this system, but there is a key difference in a rent vs own world.


We are "owners" and have a deed in Florida for property at Disney Vacation Club similar to a condo or cooperative. Then we pay an annual maintenance/condo fee. We are actually in the process of selling our Disney Vacation Club points/deed on the secondary market after 12+ years to move onto other things as the kids are older now:



https://www.dvcresalemarket.com


The key is the spending of points. Weekends at Disney is more points than weekdays. It will take time for both the club and the consumer to figure it out. My guess is it will evolve into the same type of points/money system you see now on Golf Now for peek vs off-peek times.
"One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us."

Dr. Carl Sagan, The Demon-Haunted World: Science as a Candle in the Dark

Niall C

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #3 on: February 05, 2017, 07:59:03 AM »
Locally to me, Cardross has been doing a deal the last few years of £300 for 10 games (from memory) which is a better deal than the annual membership if you are only a summer golfer. It's also a worthwhile track.

Niall

Jon Wiggett

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #4 on: February 05, 2017, 08:04:45 AM »
I had heard that Strathpeffer are doing this but there is nothing on their website. Good idea as long as you do not see too many full members switch to the cheaper offer.


Jon

John Kavanaugh

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #5 on: February 05, 2017, 08:51:11 AM »
I've got plent of friends who scrap, cheat and lie to knock down their cost of golf. It only breaks down when the advertise how they did it. Get a deal and shut up about it for the good of the club.

Mike Sweeney

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #6 on: February 05, 2017, 09:15:28 AM »
Get a deal and shut up about it for the good of the club.


I think this is the tricky nuance of the modern world. To me, a "club" implies "shared interest", so I would be against anyone getting "a deal", especially the guy trying to sell "the club" very expensive asphalt for our new parking lot when I am fine with the current gravel lot!!


If "the club" is actually some ownership that makes money, then it is not shared interest and is not a club. "Disney Vacation Club" is a marketing term that worked for us, but I have a complete understanding that it is a MONSTER Fortune 500 behemoth sucking out our hard earned dollars :) I am not speaking of legal definitions, just my personal view.

"One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us."

Dr. Carl Sagan, The Demon-Haunted World: Science as a Candle in the Dark

Rich Goodale

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #7 on: February 05, 2017, 03:53:04 PM »
I see that my restwhile golf club has adopted this new way of thinking.


http://www.aberdourgolfclub.co.uk/memberships/
Life is good.

Any afterlife is unlikely and/or dodgy.

Jean-Paul Parodi

Marty Bonnar

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #8 on: February 05, 2017, 04:43:52 PM »
I see that my restwhile golf club has adopted this new way of thinking.


http://www.aberdourgolfclub.co.uk/memberships/


Ladybank also ringing the changes. This from a club which has had at least a ten year waiting list as long as I can remember. The times they are a'changing...


http://www.ladybankgolf.co.uk/post-detail.php?param=36


F.

The White River runs dark through the heart of the Town,
Washed the people coal-black from the hole in the ground.

Sean_A

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #9 on: February 05, 2017, 09:07:28 PM »
Clearly the concept of buying/spending credits will only work with a club looking for members and only a fairly small number of games.  I suspect this concept is meant to also be a cheap intro to the club in the hopes that some flip to full membership.  On the other side, it could be a good way for old folks who want out of full membership to ease out.  I nearly joined West Cornwall 15 years ago and I think country membership was £150...so prices have held fairly steady for the mad green fee increasing golf world. 


Ciao
New plays planned for 2024: Nothing

Duncan Cheslett

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #10 on: February 05, 2017, 11:44:01 PM »
I first came across this kind of membership at our local De Vere (now Q) hotel course, Mottram Hall.


https://www.qhotels.co.uk/golf/golf-membership/qfairway/


I know quite a few people who are members under this scheme and they swear by it. Typically it appeals to certain kinds of golfer;


1. Those who want to maintain a CONGU handicap so that they can compete in open competitions but do not want to or cannot make the commitment to play their home course repeatedly each week so as to get full value from a traditional membership.


2. Those who are not attracted to or have been alienated by the traditional golf club model. I repeatedly meet guys who love golf but dislike golf clubs, with all the associated politics, cliques, and "petty rules".


3. Those who like to play with a set circle of friends at a variety of courses and have no need for the sense of "belonging" afforded by a traditional club.


Funnily enough, I see no evidence that this scheme attracts cheapskates or those without the means to afford a grand a year for full membership of a traditional club. Everyone I know or have met who plays at Mottram is well-heeled. One or two of them extremely so.


There have been times when I have been very tempted by the flexibility offered myself. The idea of £295 pa for my home club combined with a couple of country memberships at say Harlech and Prestatyn for the same money overall that I currently pay each year at my club definitely has its appeal.




Needless to say, the "Lifestyle Membership" model has been adopted by many traditional clubs in the area, including Reddish Vale. By itself its contribution has been negligible but it has proved a useful way of getting new members on the hook, several of whom have subsequently been reeled in and converted to full membership.


We also have an international partaker of this scheme, one Brent Hutto, late of this parish!

http://www.rvgc.co.uk/wp-content/uploads/Associate-membership-2015.pdf






« Last Edit: February 06, 2017, 12:16:58 AM by Duncan Cheslett »

Martin Lehmann

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #11 on: February 06, 2017, 05:35:50 AM »
I agree with Mike that the essence of a members club is 'shared interest'. Introducing an abundant variety of different membership categories, is not in line with that principle.


Unfortunately, many members clubs, also in my country (The Netherlands), are faced with rapidly declining memberships. A lot of these clubs have shut their eyes for this development in the past years, or are in a state of denial still. In many cases the clubs are run by older gentlemen, who used to be successful in business, but have lost their management skills, sense for entrepreneurship and marketing as soon as they became in charge of club policies. And sadly, complacency is an attitude that proves to be extremely persistent amongst these board members.


When things become really troublesome, a common reaction is to make membership more attractive by lowering fees and by introducing lifestyle concepts. Pricing can be an effective marketing tool, but in this case it isn't. If traditional members clubs want to survive, they have to start with changing the other 'P's' in the marketing mix. Most importantly with the 'P' of Product.


I'm convinced that there is still a market for private members clubs, where members indeed share interests and values and where golf can be played in a pleasant, relaxed atmosphere. But that isn't necessarily about wearing jackets and ties, playing the same tournaments over and over again and organizing bridge drives. There are, at least in my view, other, more contemporary ways to bind group of (young) people together within the confines of a private golf club. 

« Last Edit: February 06, 2017, 05:37:38 AM by Martin Lehmann »

Mark_Rowlinson

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #12 on: February 06, 2017, 06:13:26 AM »
Interestingly, a number of Lifestyle members of Mottram Hall have joined Prestbury and Wilmslow as full members because they want more a club, yet they are not traditional members who spend every waking hour at the club, drinking, drinking and drinking. They are more likely to have a swift half pint after the game and home for lunch. It has considerable impact on the nature of the clubs, not necessarily for the worse, just different. Neither club is short of members.

Duncan Cheslett

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #13 on: February 06, 2017, 06:34:58 AM »
Interestingly, a number of Lifestyle members of Mottram Hall have joined Prestbury and Wilmslow as full members because they want more a club, yet they are not traditional members who spend every waking hour at the club, drinking, drinking and drinking. They are more likely to have a swift half pint after the game and home for lunch. It has considerable impact on the nature of the clubs, not necessarily for the worse, just different. Neither club is short of members.


This is a general phenomenon, which all clubs must be experiencing to some extent and will have to get accustomed to.


Even in my relatively short time as member at Reddish Vale, it is noticeable that newer members are far more likely to leave for home after entering their score into the locker room computer than feel obligated to share a drink (or three) with their playing partners. This causes some annoyance among older members, but is slowly becoming accepted - even acceptable - behaviour. Only five years ago it would have been frowned upon.


It is a sign that even those for whom golf club membership is attractive no longer see it as the focal point of their lives

« Last Edit: February 06, 2017, 06:41:04 AM by Duncan Cheslett »

John Kavanaugh

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #14 on: February 06, 2017, 11:29:44 AM »
Nice the we all the the choice of either being a joiner or a follower. As everything settles out we should end up surrounded by like minds, too bad you may never know their names.

Adrian_Stiff

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #15 on: February 06, 2017, 12:31:24 PM »





That deal is too cheap.


They are on GolfNow and have taken the barter system!!!!



Looks one likely to go bust, an awful lot of their catchment area is in the sea and fish don't play golf.
A combination of whats good for golf and good for turf.
The Players Club, Cumberwell Park, The Kendleshire, Oake Manor, Dainton Park, Forest Hills, Erlestoke, St Cleres.
www.theplayersgolfclub.com

Mark Chaplin

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #16 on: February 10, 2017, 04:15:46 AM »
Goodwood have had a points system for several years.
Cave Nil Vino

Sean_A

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #17 on: February 14, 2017, 05:16:03 AM »
Get a deal and shut up about it for the good of the club.


I think this is the tricky nuance of the modern world. To me, a "club" implies "shared interest", so I would be against anyone getting "a deal", especially the guy trying to sell "the club" very expensive asphalt for our new parking lot when I am fine with the current gravel lot!!


Interesting perspective.  So one fee for all regardless of age or where they live?  I think that would rule me out of membership unless I bit the bullet and joined a local club...which I am sure I would drop after a few years.

Ciao
New plays planned for 2024: Nothing

Mike Sweeney

  • Karma: +0/-0
Re: Lifestyle Memberships
« Reply #18 on: February 14, 2017, 07:43:07 AM »
So one fee for all regardless of age or where they live?


No.


See DVC points system:


https://disneyvacationclub.disney.go.com/points/




What Are Vacation Points?

As a Member, you'll receive an annual allotment of Vacation Points—which represent your real estate interest at a Disney Vacation Club Resort.
You'll use your Vacation Points to reserve your vacation accommodations. The number of Vacation Points you need for a specific Resort depends on the Resort, type of accommodations, time of year and length of stay.
"One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us."

Dr. Carl Sagan, The Demon-Haunted World: Science as a Candle in the Dark