My neighbor here in snowbound Madison beats me to it; thanks for posting, Brad.
I might beg to differ re. their explanation about marketing being the difference. I think pricing had a lot to do with it. As the recession even hit seemingly recession-proof towns like Madison, I have to believe folks spent more time at the munis than at the over-rated Bergamont, or even our favorite University Ridge, with prices $20-$30 higher per round than the munis. The Madison munis' buck-a-hole fall discount also seemed popular, based on numbers I saw out on the munis this October.