From the Golfing Union of Ireland...
The unique nature of links golf has been enshrined in an initiative set up to both protect and enhance Irish links golf. The Irish Links Initiative (ILI), which is the brainchild of Brian Coburn, the greens convenor of Royal County Down, was officially launched recently.
More information:
http://www.gui.ie/news_detail.asp?area=1&id=2000