I suppose that there are and will continue to be some folks to pay those big bucks for estate lots on the land of those world class venues. But, as I think Tom D., is saying, once they are whacked out into lots, then the whole basic attraction is down to an ocean view with tons of regs and restrictions, etc. Then, what happens to the uniqueness when it becomes another mansion or mcmansion district.
To value them based on their actual or potential cost per round and cash flow of profit centers, could never realistically support the astronomical values some of you guys are throwing around. And, IIRC the whole billion bucks for the Monterey Penn complex didn't work out for the first guy from Japan, and do we really know what the 'bailout' or resale price was to Uberoth and Eastwood and friends? It sounds like paying those lofty prices will eventually be someone's wasted assets and loss when bubbles burst, as they always do.
Then we get into this whole thing about 'naming rights' and such. What the heck are these corps buying in naming rights in terms of return on their investment for brand recognition etc? Do people really buy more Pepsi, fly American or United Air more, chose Horizon or Verizon, go more often to Staples. They sure don't seem to be saving mush at Wachovia. How about the AIG National Golf Club (ANGC for short) They wouldn't even have to change the monogramed towels, just make Henry Paulson the new Hootie.
Isn't this why our country is in a financial mess? All this talk about the conversion value of world class golf venues.... and let's pay those big bucks for them with some levereged theoretical value financial instruments...
Or, wait a couple years and buy one of these venues for 5 cents on a today's theoretical dollar...