If there were no annual formal published golf course ratings.
(This would of course not exclude individual informal personal rankings by individual authors.)
The magazines,the golfing public,the developers of new courses,established private courses,or the raters themselves.
In my opinion it has fueled an arms race of eye candy,unrealistic conditioning expectations,politics ,"signature holes",and a keeping up with the Jones's mindset.
Not a slam on raters as many of them are highly knowledgeable,concientious,dedicated,and faithful stewards of the game.