I have very little knowledge of how or what Tour pros contribute to the courses that their names go on--probably some more than others and their contributions are probably in smaller and specific ways--if at all. Other than Ben Crenshaw, whose modus operandi I do know, any information I have on this kind of thing has been very indirect.
As for Nick Faldo, I have absolutely no idea what he contributes. All I know about him comes from spending a few hours with him as he analyzed a classic golf course with another architect. He wasn't particularly forthcoming about whatever architectural ideas he does have or architectural principles he believes in.
However, the answers he gave to plenty of questions I found to be very insightful, quite different from the general perception of the Tour pro/architect (that perception not being the public's belief that the Tour pro builds the course in its entirety but the perception from some people on here that it's mostly a marketing gimmick).
So I'm comfortable taking someone like Tom Doak's word for it that this kind of architectural contribution really is a fallacy (which he says he's been pointing out for years). And I thank Tom for the information on Faldo's articles in Links Magazine being ghost written--it doesn't surprise me at all.
However, Tom Doak seems to indicate that others get involved in the same fallacy, specifically mentioning Ron Whitten and Geoff Shackelford. That may be true too but I don't think this is something that one can just generalize about and leave it at that! I don't know Ron Whitten from Adam and I know almost nothing about his architectural philosophy or even his architectural knowledge regarding actually conceive of and building a golf course.
But the same is definitely not true about Geoff Shackelford. I know him and his philosophy extremely well. I also believe I know where his architectural knowledge and talent lies and it's in architectural analysis but particularly in architectural conceptualization in spades! He doesn't pretend to be particularly knowledgeable, and certainly not an expert, on the use of machinery or some of the other areas of constructing courses.
But this one area of architecture-- conceptualization--ie routing and hole conceptualization, I happen to think is extremely important. And it isn't likely something you can just wake up and have or whip out in a day or two, you have to put the time in--lots of time. And not only time tromping around for weeks and weeks on a raw piece of property but time (probably years) researching and analyzing golf course architecture, the courses that work and shine, those that don't and why, the men who built and build them, how they conceived and conceptualized them and on and on into much of the minutae of the art and business of golf course architecture and the creation of great holes and courses.
And if, after all that time, analysis and research one wants to put down what he's learned and understands into a number of really excellent books on architecture, its philosophies and its evolution, so much the better!
Maybe really talented architectural conceptualization is not the essence of it all but it certainly is the necessary starting point, in my opinon, without which all else will probably fail or fall short.
This is not to say that Shackelford's recent and first foray into golf course construction was done on his own. But I do think that Gil Hanse and Jim Wagner would be more than happy to confirm his significant contribution on Rustic Canyon. And of course one needs a successful product to confirm talent anyway. Time will of course tell but I predict that confirmation is in "grow in" stage right now.
But the perception that I find to be the real fallacy and actually the funniest of all is the perception foisted on the golf world that once someone becomes a professional architect that somehow they become magically imbued with talent and knowledge.
I guess this magically happens when they raise their right hand and take the oath of professionalism or whatever, when they sign their first contract or maybe their tenth in one year after having gone through the wars of reality checking!
I really don't think so--much of it is fallacy. If someone has talent, even in a specific area and exclusive of other areas of the business it should be understood and recognized. But it hardly ever is, I guess so the professional architect who can be the only one who knows the mysteries of the art of golf architecture can be perpetuated. With this illogic it would even seem to follow that the professional golf architect is the only one who ever will really understand a golf course anyway--another major fallacy!
Even the likes of a George Crump, clearly a talent, but perceived as an amateur architect, needs to be put in perspective by the professional. The fallacy that despite spending the necessary time out there (years), the work, even the conceptualizing, the routing, the individual and specific hole conceptualizing and the overall design was really done by the professionals he brought around. In this case the fallacy the routing was done by Colt and the other professionals did the actual design.
It's all fallacy, except for the fact that Colt, Tillinghast and maybe one or two others may have helped him get unstuck on a couple of well known sticking points like #5, maybe #7, and the famous greensite alteration of #13. #10 may have been Colt or it may have been Crump. And similar stories and histories are all over the place--Fownes, Leeds, Egan, Hunter, Behr etc, etc.
So, I don't think that amateurs should be allowed to just hang out shingles and claim to be talented and knowledgeable, and I do think that professional monitoring of some sort is probably benefical, but I also think that talent should be recognized no matter how it may have come to the fore!
And it should be looked at fairly and confirmed with whatever background that person may have brought with him to the art and business--that's important. And if you have any talent, still time taken to conceptualize, time taken in the field is also immensely important and golf architectural history has clearly shown us that!
I'm more than willing to look closely at the apparent contributions of some in architecture, but I don't think there should be this generalization of those in the business versus those that aren't (the amateur, so called by the profession). And if someone wants to make those generalizations anyway and even include specific examples in it, I would not include Geoff Shackelford any longer--not unless you want to be proven wrong!