Golf Club Atlas

GolfClubAtlas.com => Golf Course Architecture Discussion Group => Topic started by: Ira Fishman on November 02, 2017, 05:16:59 PM

Title: OT--Creative Golf Marketing
Post by: Ira Fishman on November 02, 2017, 05:16:59 PM

Has anyone worked with/know this group?  They operate out of Kansas.  Our club has retained them to consult on a membership drive.


Thanks,


Ira

Title: Re: OT--Creative Golf Marketing
Post by: Jeff_Brauer on November 03, 2017, 01:29:44 PM

Don't know the firm.


Most creative golf marketing I ever saw was "Free golf with purchase of $34 hot dog."

Title: Re: OT--Creative Golf Marketing
Post by: Kalen Braley on November 03, 2017, 02:11:21 PM

Thanksgiving Point here in Utah used to have a neat winter special going on....may still have it. 


In the winter months, if there's no snow on the ground, the green fees for the day were the previous days' high temperature (In F for our overseas friends).  I've played my fair share of weekend rounds there for $25 and less!  And at those temps slow play is non-existent!  ;D

Title: Re: OT--Creative Golf Marketing
Post by: David_Tepper on November 03, 2017, 03:13:46 PM

http://www.creativegolfmarketing.com/

Title: Re: OT--Creative Golf Marketing
Post by: Steve Lang on November 04, 2017, 09:13:51 AM

 8)  perhaps a talk with the folks who hired them is in order?  Their website portrays they're focused on what works to get new members and retain old ones...


good luck

Title: Re: OT--Creative Golf Marketing
Post by: Daryl David on November 04, 2017, 08:50:42 PM

Steve Graves from CGM seems to be the go to guy for clubs struggling with how to navigate the current private club dynamic. I know of several clubs he has worked with. In every case, the recommendation was to transition from the equity model (maybe get your money back if you leave provided you clear the massive sell list) to a lower priced non refundable initiation model (if you leave you forfeit the downstroke)


It is an interesting study in people’s thinking. Clubs used to be marketed as low risk since you will get your money back when you leave. However, you are on the hook for dues while you wait for your name to move to the top of the sell list. With long sell lists at most clubs, this has become problematic.  The consultants believe prospective members are now more interested in a low non refundable initiation fee with the flexibility of walking on a moments notice.


I guess my dad know what he was talking about. When I was considering joining my first club, he told me to forget about ever getting that downstroke back.  Just consider it prepaid extra dues. The guy was 30 years ahead of his time.