OK, count me in as someone else who doesn't get it.
How does the tour benefit from a star-studded field at Pebble Beach?
Michael -
Watch the coverage of the tournament on Saturday, tell me how much golf they really show (of the pro's not the amateurs aka celebrities) ...
Listen to the oohs and ahhhs from the crowd when Ray Romano duffs another shot ... or Tom Brady whacks one into Carmel Bay ...
Check out the purse for the toonamint ...
The ATT has one of the highest TV ratings of the year ... ratings drive advertising dollars ...
advertising dollars drive tournament purses ...
As a comparison, Callaway hosts a 4-day tournament at Pebble in December for professionals of all 3-tours ... it didn't gather much airtime during golf's silly season ...
The views of Pebble Beach from the blimp, with an occasional breaching whale or shot of CPC's 16th are nice, but it doesn't put money in the tournaments purse ...
Take away the antics of the celebrities and Pebble Beach and you have another Buick Open ...
Mike